Nicole Schuman

In a recent conversation with PRNEWS, Will Trowbridge, Founder of creative entertainment agency, Saylor, discussed best practices to follow when creating Halloween and "spooky" seasonal content campaigns.

Should PR firms also offer their own endorsements? How does that impact mission and clientele?

PRNEWS attended a Chief Communications Officers Roundtable on Emerging Trends and Tactics in which panelists discussed innovative strategies used to connect with their audiences.

Measurement provides communicators with pertinent data to prove their worth (and PR’s worth) to leadership. Whether it’s looking at numbers of impressions, audience sentiment in regards to a new campaign or referral traffic to a website, tracking metrics serves as an important part of every PR pro’s strategy.

This week's PR Roundup follows Cision's upcoming shutdown of Connectively, formerly known as HARO, the mass exodus of users and brands from X (formerly Twitter), and a new study featuring the pros and cons of AI for digital PR.

Editor’s Note: Ahead of PRNEWS’ next PRNEWS PRO Online Training Workshop, PR Thought Leadership Strategies on LinkedIn on Nov. 19, we spoke to presenter Tayler Felix, Senior Social Media Manager at Workday. PRNEWS got a sneak peek into her session, “Optimizing LinkedIn Newsletter Engagement,” including the benefits of a LinkedIn newsletter compared to a branded in-house newsletter.]

Social media trends come and go, but it has been a while since an existing social media platform ( Bluesky ) has encouraged so many users to jump ship and abandon their current social media habits. Such moves warrant the attention of the PR and communication industry.

Editor’s Note: Ahead of PRNEWS’ next PRNEWS PRO Online Training Workshop on Media Relations on Wed., Dec. 4, we spoke to presenter Michelle Ubben, President and Partner at Sachs Media Group. PRNEWS got a sneak peek into her panel session, “The 411: Pitching Journalists, Relationship Building and What NOT to Do,” which also will include Sahil Patel, Senior Reporter at The Information and Matthew Owens, Vice President, Fashion and Retail at SHADOW.]

This week's PR Roundup looks at UnitedHealthcare's tragic company crisis, UNESCO's new report on content creators and misinformation, and social media surpassing TV as a purchase driver.

A PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.