Nicole Schuman

Taylor Swift’s media savvy never ceases to amaze even the most seasoned PR professionals. Many communicators had something to say about her presidential endorsement and how she delivered it.

In recognition of National Suicide Prevention Month PRNEWS and Laura Bremer, President-U.S. at Citizen Relations, discussed the agency's evolution to take people-first culture to the next level, with mental health advocacy as a key component.

This week's PR Roundup looks at the backlash to Amazon's return to office rollout, how B2B agencies can profit this year and where PR pros are tightening their budgets.

Some of the greatest creative ideas can come from a meeting of the minds for the collective good.

Today we review the basics of Language Learning Models also known as Large Language Models and how they influence artificial intelligence.

In a recent conversation with PRNEWS, Will Trowbridge, Founder of creative entertainment agency, Saylor, discussed best practices to follow when creating Halloween and "spooky" seasonal content campaigns.

Should PR firms also offer their own endorsements? How does that impact mission and clientele?

PRNEWS attended a Chief Communications Officers Roundtable on Emerging Trends and Tactics in which panelists discussed innovative strategies used to connect with their audiences.

Measurement provides communicators with pertinent data to prove their worth (and PR’s worth) to leadership. Whether it’s looking at numbers of impressions, audience sentiment in regards to a new campaign or referral traffic to a website, tracking metrics serves as an important part of every PR pro’s strategy.

This week's PR Roundup follows Cision's upcoming shutdown of Connectively, formerly known as HARO, the mass exodus of users and brands from X (formerly Twitter), and a new study featuring the pros and cons of AI for digital PR.