Nicole Schuman

Editor’s Note: Ahead of PRNEWS’ next session in its Digital Learning Series, Social Media for PR Campaigns on July 17, we spoke with a presenter for the event, Carolyn Cohen, Senior Marketing Manager-Social Media at H&R Block. PRNEWS got a sneak peek into her session, “Essential Social Platforms NOW: What to Focus on, What to Forget,” including the brand’s use of social media and advice for PR pros experimenting with newer platforms.]

Editor’s Note: One of the most popular articles on prnewsonline.com is a review and summary of AP style. We took that as a sign and decided to deliver a series of AP style updates for newsworthy topics. Previously, the series looked at terms for writing about the Super Bowl, climate and environment, elections, cryptocurrency, diversity, equity and inclusion (DEI) and finance, among other topics.]

While the foundations of social media strategy—goals, knowing the audience, measuring engagement, etc.—has stayed the same, much of the execution has changed. That’s what attendees of the July 17 PRNEWS Digital Learning Series workshop: "Social Media for PR Campaigns," learned to be the current state of social when considering newer platforms like TikTok and features such as YouTube Shorts for engaging with younger audiences like Gen Z.

In today's digital age, brands are more vulnerable than ever to the threat of narrative attacks created by misinformation and disinformation. A single false narrative can spread rapidly across social media, news, and the dark web, damaging a company's reputation and leading to potential "cancellation." This chat with Blackbird.AI aims to equip businesses with the tools and strategies needed to protect their brand from the harmful effects of narrative attacks.

Every four years an Olympian or two emerges from the pack to become a fan favorite. And we’re not talking about already-famous athletes such as gymnast Simone Biles or retired Olympic swimmer Michael Phelps. These folks rise up after being under the radar, thanks to an incredible performance or relatable moment.

Digital media can impact even the most traditional industries. Books, for example, can find new life or launch via TikTok #BookTok. Legacy newspapers can attract a whole new audience on Instagram with Reels explaining current events. Vinyl record collectors host podcasts and create extensive YouTube channels. PRNEWS spoke with Gabrielle Gambrell about her new position as Chief Communications Officer at Hachette Book Group, and what communicators can learn from the publishing industry.

Editor’s Note: Even experienced PR professionals need a refresher on the basics periodically, as well as insight about newer concepts. Whether it’s how to become a better writer or a review of PR ethics, we aim to provide you with content about a variety of topics and issues. Hence, our Explainer series.]

Taylor Swift’s media savvy never ceases to amaze even the most seasoned PR professionals. Many communicators had something to say about her presidential endorsement and how she delivered it.

In recognition of National Suicide Prevention Month PRNEWS and Laura Bremer, President-U.S. at Citizen Relations, discussed the agency's evolution to take people-first culture to the next level, with mental health advocacy as a key component.

This week's PR Roundup looks at the backlash to Amazon's return to office rollout, how B2B agencies can profit this year and where PR pros are tightening their budgets.