Courtney Blackann

How to fix them before the cameras are on. Ragan Insider Premium Content There are three interview behaviors that could derail even the most experienced spokespeople.

3 things to check if you're not sure if you should speak up.

Including YouTube, X, LinkedIn and more. Welcome to a new week of updates. YouTube announced a new U.K. training initiative focused on preparing creators, journalists and TV producers for media that’s more geared for digital platforms and creator culture. They said the program is a partnership with the BBC and the National Film and Television […]

5 questions to ask before moving forward with a story. Not all communications teams agree internally on what a good story actually is. This is becoming a larger operational problem for brands trying to build their reputation across social channels, executive communications, partnerships and AI-driven search, said Hinge Senior Director of Global Communications Jarryd Boyd. […]

Their role is to escalate to the right teams. Social teams are often the first to detect emerging issues or potential crises. But their role is not to necessarily respond or resolve every situation. Instead, the job is to capture early signals, assess severity and route it to the right teams. According to Samantha Cocove, […]

Plus: Everlane faces backlash after reportedly being sold to SHEIN; NPR layoffs due in part to declining search traffic. Kickstarter says it moved too fast on new adult content rules and got it wrong, issuing an apology this week in a company blog from COO Sean Leow. After backlash from creators, the company reversed the […]

How industry experts ease tensions when media moments don’t feel like wins. It’s a familiar moment in PR. The coverage is solid and the quotes are accurate, but the way the headline is framed doesn’t land the way the executive team hoped. What happens next can shape both your organization’s credibility and your relationship with […]

RTI International’s step-by-step approach. RTI International recruited a test group of employee volunteers before widely adopting AI. That group eventually named itself the Gen AI Impact Team. It included employees from different career stages, tenures and comfort levels with technology. Some were naturally curious while others were hesitant about AI and wanted to understand it […]

Including LinkedIn, Reddit, X and more. Welcome to a new week of updates. LinkedIn says it’s going to start reducing the reach of AI-generated posts, comments and engagement bait in users’ feeds. LinkedIn’s Laura Lorenzetti said the company wants to prioritize “real voices, authentic perspectives and lived expertise” over generic AI-written content. The platform says […]

Plus: Coors Banquet launches beer-infused jeans with Wrangler; brands adjust prices to adapt to consumer financial woes. Hidden Valley Ranch recently launched a search for four “ranchbassadors” who would spend the summer traveling across Europe, pairing ranch dressing with local foods, documenting reactions and creating social content. The company said it expected interest. But then […]