Everyone in luxury recognizes that the retail store must be more than a place to buy products; it must be an immersive brand experience. The front-line retail brand employees are the ones who can make or break the customer experience.
Pamela Danziger is a Speaker, Author, Researcher, and Forbes.com Senior Contributor on Luxury, Retail, and Affluent Consumers. She specializes in the dynamics of affluent consumers, particularly focusing on the HENRYs (High Earners Not Rich Yet), and covers a broad range of topics including retail, e-commerce, beauty and fashion, and business economics. Pamela's insights have been featured in The Federalist, Branding Strategy Insider, ICSC, 4HoteliersNews, Unity Marketing, and Forbes.