By: Parija Kavilanz
New York (CNN) — Rite Aid, which had filed for Chapter 11 bankruptcy protection, is now preparing to shed more than 100 stores nationwide as part of its restructuring efforts.
Parija Kavilanz is a Senior Writer at CNNBusiness, specializing in consumer behavior and retail trends. With a focus on understanding what drives people's choices and behaviors, Parija explores and writes about various topics related to consumerism and its impact on society. Her work has been featured in numerous publications and media outlets, showcasing her expertise in the field.
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Parija Kavilanz predominantly covers business-related topics with a focus on retail, consumer spending, and private sector announcements. Her articles often feature data citations and seasonal trends within the retail industry.
If you are reaching out to Parija, consider providing insights into specific retail trends or notable shifts in consumer behavior that can offer new perspectives on her coverage of the business sector. Additionally, if your company is making significant announcements related to store closures, fashion, or promotional deals within the retail industry, it may align well with her reporting interests.
Given her focus on private sector announcements and press releases as part of her coverage attributes, offering exclusive access to relevant news about companies' strategies or initiatives could be an effective angle for pitching ideas.
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