Parker Herren

TV Reporter

AS SEEN ON

Preston's Summary

Parker Herren is a TV reporter who writes for Ad Age and has also been featured in Crain's Chicago Business. He specializes in covering the advertising industry, providing insights and analysis on topics such as measurement alternatives, Super Bowl broadcasts, streaming TV, and ad innovations. With a keen eye for industry trends, Parker keeps readers informed about the latest developments in advertising and its impact on media platforms.

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Geo Focus

International

Coverage Attributes:

Beta
Press Release: 36 %
Private Sector Announcements: 15 %
Cites Data: 10 %
Event Coverage: 8 %
Expert Commentary: 6 %

Themes Covered:

Most Recent Topics:

  • Television advertising
  • Media industry
  • Streaming services
  • Advertising trends
  • Brand collaborations

Pitching Insights

Parker's coverage largely revolves around advertising in the context of television, streaming, and major events like the Super Bowl. Given this focus, Parker is likely to be receptive to pitches that provide insights into industry trends related to advertising strategies for television, streaming platforms, and major events such as the Super Bowl.

As a reporter who frequently covers private sector announcements and press releases regarding advertising-related developments in television and streaming services, Parker may be interested in receiving pitches that offer exclusive data or insider perspectives on these topics.

Considering the themes covered by Parker including content & publishing and entertainment, relevant pitches could also touch upon how advertisers are adapting their strategies within these sectors.

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