Parker Herren is a TV Reporter at Crain's Chicago Business. He covers a diverse range of topics including marketing and advertising, artificial intelligence, and the intersection of sports and entertainment, often exploring themes such as AI platforms and sports merchandising. Parker's work has been featured in Crain's Chicago Business and Ad Age.
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Parker's coverage largely revolves around advertising in the context of television, streaming, and major events like the Super Bowl. Given this focus, Parker is likely to be receptive to pitches that provide insights into industry trends related to advertising strategies for television, streaming platforms, and major events such as the Super Bowl.
As a reporter who frequently covers private sector announcements and press releases regarding advertising-related developments in television and streaming services, Parker may be interested in receiving pitches that offer exclusive data or insider perspectives on these topics.
Considering the themes covered by Parker including content & publishing and entertainment, relevant pitches could also touch upon how advertisers are adapting their strategies within these sectors.
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By: Tim Nudd, Brandon Doerrer
By: Jon Springer
It's Day Four of Cannes Lions , and we're in the final stretch. Don't forget to add some water to your rosé drinking regimen today.
By: Parker Herren
Hear from marketing leaders on the lessons they’re bringing home from Cannes, check out how Mars and Publicis showed off their work, read about Facebook Creator Studio’s comeback, and add a few last sessions to your calendar.
Cannes Lions moved from anxiety to action in 2026. Hear how AI, creator strategies and gaming ad formats evolved—and what the shifts mean for marketers.
By: Tim Nudd, Brandon Doerrer
Ad Age reporters discuss 2026 ad budgets: resilient overall, shifting toward measurable channels as streaming sports, commerce and gaming gain and linear faces pressure.
Another Thing launched last summer and hit nearly $4 million in revenue by the end of the year.
The new agency wants to get brands into the sports conversation without the time and effort needed to work through big agency layers.
By: Parker Herren
Numerous local initiatives include putting student poetry on billboards and pro bono work for a local park.
By: Parker Herren
Ad Age’s agency team reveals how small agencies win in 2026: value creation, social at scale, new pricing models and the “it” factors behind this year’s award-winning shops.
