Ecommerce has brought a whole new approach to marketing and set completely new standards in how businesses reach their customers – and how people buy overall.
Patrick Overall is a Commercial Director at The Retail Bulletin. With over 20 years of experience in marketing, design, and B2B publishing, he specializes in retail, retail technology, and e-commerce, while also covering themes such as AI, data, and ESG. Patrick has contributed to notable projects in consumer publishing and is featured in The Retail Bulletin.