Despite entering the quick commerce space in 2022, Tata-owned BigBasket refused to go all-in on the ultra-hot segment for the past two years. Now, the company finally appears to be morphing into a full-fledged quick commerce player and has a few tricks up its sleeve to make up for lost time.
Pranav Balakrishnan is a Special Correspondent based in Bengaluru, India. He focuses on covering local business and technology news, with a particular emphasis on startups, entrepreneurship, and investment trends in Karnataka. His work has been featured in publications such as The CapTable, YourStory Media, The Economic Times, and Gadgets Now.