The new tool is an AI-powered contextual targeting engine that enables advertisers to utilize pre-bid targeting in their podcast buys for the first time.
Ray Schultz is a former editor at DM News, Chief Marketer, Direct, Circulation Management, and other marketing titles. He specializes in publishing and media, with a focus on topics such as media, AI, lawsuits, Facebook, and podcasts. Ray's insights and expertise have been featured in prominent outlets including Forbes, Mediastreet.ie, Media Industry Observer, Editor & Publisher (E&P) Magazine, NewsBreak, and MediaPost.