Sam Purcell is an Off Road Editor, specializing in automotive journalism. With a focus on national coverage in Australia, Sam writes for publications such as Drive.com.au, The Commercial Dispatch, and Unsealed 4x4. His articles cover a wide range of topics including car reviews, industry news, and off-road adventures.
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Australia (National)
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Sam Purcell’s focus is predominantly on automotive content, particularly car reviews and press releases. Given this, he would likely be most responsive to pitches offering new vehicles for review or insights into the latest developments in the automotive industry.
As Sam's articles are heavily focused on vehicle reviews, consider reaching out with interesting and unique vehicles available in Australia that could pique his interest for a potential review. Additionally, providing him with access to exclusive first drives of upcoming models might also capture his attention.
Since Sam focuses specifically on Australian national coverage, ensure your pitch aligns with the Australian automotive market or features vehicles available in Australia.
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As the first examples of the 2025 Toyota LandCruiser Prado are arriving on Australian shores, we can now see what an ARB-equipped example will look like.
You can now get a taste of this V8-powered forbidden fruit in Australia, if you've got deep enough pockets.
Electric vehicle newcomer Zeekr plans to challenge the top five brands for Aussie EV market share, as it rolls out a range of models in the coming years.
By: Sam Purcell, Tom Fraser, Ben Zachariah
The Chery Omoda E5 has been found to have identical safety performance to its petrol-powered twin with an updated score under now-superseded criteria.
By: Alex Misoyannis, Sam Purcell
A limited-edition grade has been added to the Giulia and Stelvio line-ups, with just 50 vehicles planned to make their way Down Under.
We enjoy a sneak peek behind the secret curtain in suburban Melbourne of this world-first operation for Toyota
It was already known the new Prado would upgrade to a 3500kg braked tow rating, but Toyota has now confirmed the full picture of its new 4WD's load-carrying abilities.
Find similar cars The 2025 Toyota LandCruiser Prado 250 Series is a crucial model for the Australian market, and replaces the ageing favourite 150 Series four-wheel-drive wagon.
While sales of Toyota's current range of hybrid-powered vehicles are booming, the Japanese automotive giant will continue to grow its range of electric cars for the Australian market.
By: Damion Smy, Sam Purcell, Jordan Hickey
Researchers around the world are developing new types of alternative fuels, which could end up being the saviour of the internal-combustion engine.
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