Sara Spruch-Feiner is a Senior Reporter for Glossy, a publication focused on the intersection of beauty, fashion, and culture. With a background in beauty and fashion reporting, Sara covers a wide range of topics within the industry, including interviews with founders and executives, trend analysis, and product reviews. Her work has also appeared in Byrdie.
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Sara Spruch-Feiner's coverage predominantly revolves around the beauty and fashion industry, with an emphasis on product launches, brand developments, and influencer marketing. She frequently covers private sector announcements and press releases within these themes.
For effective outreach to Sara, consider providing exclusive access to new product launches or behind-the-scenes insights into branding strategies in the beauty and fashion industry. Additionally, experts who can offer unique perspectives on emerging trends in influencer marketing specific to beauty products may capture her interest.
Given her focus on private sector announcements and press releases, pitches featuring insider details about upcoming major shifts or innovations within the beauty and fashion space are likely to resonate with Sara.
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By: Sara Spruch-Feiner
On Madewell's homepage, visitors — the majority of whom are millennials, according to the brand — are currently met with the tagline: "Trends come and go. Denim is forever." It's a declaration that feels true to the brand, which has always focused on the wardrobe staple.
By: Sara Spruch-Feiner
Origins, the OG "clean" beauty brand, was created by the Estée Lauder Companies 34 years ago. Though that means that, by definition, it's firmly a millennial, it seems to be hedging its bets for the future on Gen Z.
When Glossy first covered Lindsay Silberman’s Hotel Lobby Candle, it was May 2021. The magazine editor-turned influencer-turned entrepreneur had introduced her candle brand in October 2020 and it was debuting at Neiman Marcus. The department store is still the brand’s main retailer, outside of its own e-commerce site. And Silberman has remained the brand’s most powerful sales tool — her 206,000 Instagram followers and 111,000 TikTok followers take her recommendations very seriously.
Alo is introducing its second shoe and its first foray into true performance-based footwear: a running sneaker.
By: Sara Spruch-Feiner
Earlier this summer, Sarah Creal debuted Sarah Creal Beauty, designed for luxury shoppers over 40. Sold direct-to-consumer since its launch, the brand is made up of a tight edit of skin-care and color cosmetics products including a concealer, a brightening and hydrating essence, a lip balm and a priming eye cream. On September 3, it will debut at Sephora. And on the 10th, it will launch a line of lipsticks.
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Cetaphil is entering a new era, according to Tara Loftis, the brand’s global president. And to usher it in, it’s tapped Gen-Z queen Katie Fang (5.2 million followers on TikTok, 506,000 on Instagram ).
By: Sara Spruch-Feiner
YSL Beauty has just wrapped a seven-day pop-up in East Hampton focused primarily on its new launches. Among them: its $39 Make Me Blush 12H Blurring Liquid Blush, which is available in six colors; its $40 Candy Glow Tinted Butter Balm, also available in six colors; and its range of Libre fragrances.
By: Sara Spruch-Feiner
LoveShackFancy, the 11-year-old brand known for its ruffled, bow-adorned dresses, has a new cohort of obsessed fans: sorority girls. The business picked up among the college-aged set in 2021, when #BamaRush became a thing. It was the advent of rushees chronicling their adventures — and outfits — while seeking membership in the sororities of their dreams.
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