Sara Spruch-Feiner

The fragrance category remains one to be excited about. "We continue to remain bullish on [fragrance]. … We don't anticipate double-digit growth in 2026 and 2027, but we are forecasting double-digit growth for 2025," said Larissa Jensen, svp and global beauty industry advisor at Circana.

In 2024, there was much chatter about Rare Beauty: Who may buy it? When? For how much? For now, none of those questions have been answered. But Selena Gomez is trying to build a brand where none of that is the point.

K-beauty is back — though some may argue it never went away.

Laneige, the K-Beauty brand owned by AmorePacific, has no plans to slow down as the year comes to a close.

The Glossy beauty team discusses the 2024 trends expected to hold on and the emerging trends that will rule the conversation.

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On January 14, Brooke Shields will publish her third book, "Brooke Shields is not allowed to get old." And on January 8, her seven-month-old hair-care brand, Commence, will debut its first brand campaign, with paid media behind it on Meta and Google.

At January 5's Golden Globes, Dermalogica debuted its new Multivitamin Power Recovery Cream on Adam Brody through his grooming artist Kim Verbeck's application, and Anastasia Beverly Hills introduced its Impeccable Second Skin Matte Foundation on Sofia Vergara's face thanks to her makeup artist Sabrina Bedrani's partnership with the brand.

Dr. David Shafer has been a practicing plastic surgeon for 15 years, but since 2020, the Shafer Clinic, where he practices, has also operated Advitam, a metabolic aesthetics clinic.

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