Sara Spruch-Feiner is a Senior Reporter at Glossy, where she leads Glossy Pop, a vertical dedicated to exploring the intersection of beauty, fashion, and culture. With a passion for the beauty industry, hair care, and makeup and skincare, she also writes the Glossy Pop Newsletter, delivering insights every Friday. Sara's work has been featured in publications such as Byrdie and Glossy, reflecting her commitment to writing about women's rights and the dynamic world of beauty and fashion.
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Sara Spruch-Feiner's coverage predominantly revolves around the beauty and fashion industry, with an emphasis on product launches, brand developments, and influencer marketing. She frequently covers private sector announcements and press releases within these themes.
For effective outreach to Sara, consider providing exclusive access to new product launches or behind-the-scenes insights into branding strategies in the beauty and fashion industry. Additionally, experts who can offer unique perspectives on emerging trends in influencer marketing specific to beauty products may capture her interest.
Given her focus on private sector announcements and press releases, pitches featuring insider details about upcoming major shifts or innovations within the beauty and fashion space are likely to resonate with Sara.
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By: Sara Spruch-Feiner
On Thursday, country music star Ella Langley will announce the upcoming launch of the scent she co-created with Noyz. The fragrance is dubbed "Be Her," and it will soft-launch at Stagecoach before its official, wide release on May 10 at all Ulta Beauty stores.
By: Sara Spruch-Feiner
Guerlain is 198 years old and has created over 1,100 perfumes. Today, it sells around 100. And it is currently embarking on its first-ever paid influencer campaign to promote one of those fragrances — a $660 extrait, dubbed Vanille Planifolia.
By: Sara Spruch-Feiner
As of early last week, the 4-month-old AI mirror startup Swan Beauty was only known by beauty editors, insiders and a few others — it had under 3,000 followers on Instagram. But then, on Thursday, influencer Brigette Pheloung's bachelorette trip kicked off with the brand as the exclusive sponsor — and any awareness challenges it had were all but eliminated in a social media minute.
By: Sara Spruch-Feiner
Social media is increasingly serving as a product ideation and development engine. That was obvious in the lead-up to Thayer's newest product launch, the $14.99 Hydrating Milky Mist.
By: Sara Spruch-Feiner
About a month ago, Refy launched its latest product, the Skin Base Skin Tint, with a smattering of paid creator posts, as many brands do. But it did something different: It did not ask to approve content it paid 12 creators to post.
Formula 1 is increasingly becoming a vehicle for beauty brands to engage new customers and prove their cultural relevance.
By: Sara Spruch-Feiner
Long before they set foot on "Acquired Air," the temporary name Brigette Pheloung gave the jet transferring her 16 guests to her April 23 bachelorette party in St. Barth's, she and her twin sister were planning the launch of the next collection by their clothing brand, Phe Phe.
By: Sara Spruch-Feiner
CeraVe is launching its first hair-care campaign since becoming the NBA's official skin- and hair-care partner.
Inside Makeup by Mario's community-building initiatives, including what it does to allow members of that community to feel close to its star founder, Mario Dedivanovic, and how it's (slowly) growing its paid social initiatives.
By: Sara Spruch-Feiner
Over the past year and a half, Garnier has increasingly embraced a culture-first marketing strategy aimed at "Gen Zennials." That has included building campaigns around internet humor, fandoms, reality television, dating culture and culturally-specific storytelling.
