Sara Spruch-Feiner

CeraVe is launching its first hair-care campaign since becoming the NBA's official skin- and hair-care partner.

Inside Makeup by Mario's community-building initiatives, including what it does to allow members of that community to feel close to its star founder, Mario Dedivanovic, and how it's (slowly) growing its paid social initiatives.

Over the past year and a half, Garnier has increasingly embraced a culture-first marketing strategy aimed at "Gen Zennials." That has included building campaigns around internet humor, fandoms, reality television, dating culture and culturally-specific storytelling.

Nearly a year after fragrance brand Phlur was acquired by TSG Consumer Partners, it's tackling its most ambitious marketing campaign to date.

On the Glossy Beauty Podcast, we speak with Dan Landver, head of UTA's creators product group, about what makes a creator-brand launch buzzy.

Having started as a creator herself, Oner Active founder Krissy Cela started with a deep understanding of just how valuable creators can be.

Saie is launching The Makeup Class, an ongoing series of digital programming meant to bring education to its community on a wider scale.

For Douglas Little, the founder of indie-perfume brand Heretic, the brand's approach to collaborations is rooted in its name. A heretic, he notes is "a person with an opinion that is different than others." Since launching the brand in 2015, "it’s been my mission to be able to not only create a space where we celebrate beauty in all of its many shapes, forms, and denominations, but even more than that, to be able to [spotlight] people and artists who are marching to the beat of their own drum."

The Knicks mounted another comeback, in the closing minutes of Game 5. The streets of NYC erupted — and so did the retail opportunity.

Polite Society is rolling out its largest affiliate campaign to date, focused on the B.I.G Mouth XL Plump Intensive Lip Plumping Concentrate.