Katie Hicks is a reporter at Morning Brew. She covers a range of topics related to marketing and culture, with a focus on advertising, retail, and the intersection of beauty and society. Katie's work has been featured in Editor & Publisher (E&P) Magazine, Fortune, Online Personals Watch, and Marketing Brew.
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United States (National)
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Katie Hicks' coverage indicates a focus on content and publishing, product promotions, sales and marketing. She also covers social media trends, branding, advertising, marketing, and influencers. Given her interest in these topics and themes such as "Social media trends," "Branding," "Advertising," "Marketing" she would likely be interested in pitches that offer expert insights into emerging trends in these areas or provide commentary on successful strategies used by brands.
It seems Katie doesn't have a specific geographic focus but instead focuses on global industry trends within the fields of marketing and advertising. Therefore, when reaching out to her with story ideas or potential sources for interviews or commentary pieces it's important to consider this international perspective.
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Druski, Jake Shane, Whitney Leavitt, and Kristen Hollingshaus are among those touting executive-sounding titles for big-name brands.
As the platform continues to dominate streaming, it showcased its breadth of content for advertisers—and its depth of financial opportunities for the people who make it.
Sara Pollack, Pinterest’s VP and global head of consumer marketing, is confident that the platform can grow even as it encourages people to stop scrolling.
From Gap to Cheetos to Hawaiian Tropic, brand marketers seem to be increasingly in their MTV era in the hopes of breaking through to ad-weary audiences and generating UGC.
Beauty brand The Ordinary hoped its NYC bus line would showcase its brand accessibility, but the stunt was shut down within days.
Earlier this year, Nespresso named Dua Lipa a global brand ambassador, a role that had previously been exclusive to actor George Clooney. The coffee brand is seeking to boost its cultural cachet while also celebrating its 40-year history–and its two ambassadors give it an opportunity to celebrate its past while also forging ahead into the future.
As some brands pull back on freebies for customers, the telco—which is celebrating 10 years of its T-Mobile Tuesday discount program—is leaning in even further.
Marketers tell us they expect more creators, more content—and potentially more closed-door conversations.
The brand's “New Face of Legs” campaign was part of a social-first effort to get men to moisturize. It seems to have worked.
The brand’s “New Face of Legs” campaign was part of a social-first effort to get men to moisturize. It seems to have worked.
