Katie Hicks

Earlier this year, Nespresso named Dua Lipa a global brand ambassador, a role that had previously been exclusive to actor George Clooney. The coffee brand is seeking to boost its cultural cachet while also celebrating its 40-year history–and its two ambassadors give it an opportunity to celebrate its past while also forging ahead into the future.

As some brands pull back on freebies for customers, the telco—which is celebrating 10 years of its T-Mobile Tuesday discount program—is leaning in even further.

Marketers tell us they expect more creators, more content—and potentially more closed-door conversations.

The brand's “New Face of Legs” campaign was part of a social-first effort to get men to moisturize. It seems to have worked.

The brand’s “New Face of Legs” campaign was part of a social-first effort to get men to moisturize. It seems to have worked.

After making its presence known in Europe, the brand is going cross-country to get more people in the US drinking the orange beverage.

“There's no reason why a nonprofit shouldn't think of their marketing and media strategy the same way that a brand does,” Ben Lear, director of communications at the ARC, told us.

The brand is using IRL marketing and founder-led stories to drive social relevance as it looks to scale its operations.

The dating app is expanding Tinder Events globally, with plans to be live in 26 cities by the end of September.

Pie Meet your newest creator-in-chief. Nadya Okamoto first made her presence known online as the Gen Z co-founder of women's healthcare