Katie Hicks is a reporter at Morning Brew. She covers a range of topics related to marketing and culture, with a focus on advertising, retail, and the intersection of beauty and society. Katie's work has been featured in Editor & Publisher (E&P) Magazine, Fortune, Online Personals Watch, and Marketing Brew.
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United States (National)
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Katie Hicks' coverage indicates a focus on content and publishing, product promotions, sales and marketing. She also covers social media trends, branding, advertising, marketing, and influencers. Given her interest in these topics and themes such as "Social media trends," "Branding," "Advertising," "Marketing" she would likely be interested in pitches that offer expert insights into emerging trends in these areas or provide commentary on successful strategies used by brands.
It seems Katie doesn't have a specific geographic focus but instead focuses on global industry trends within the fields of marketing and advertising. Therefore, when reaching out to her with story ideas or potential sources for interviews or commentary pieces it's important to consider this international perspective.
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Hollister produced its first music video with singer Gigi Perez in an effort to make something lasting for graduating high school seniors. But don't call it a nostalgia play.
By: Katie Hicks
Advertisers have been largely unphased by social platform scandals in years past. Could recent jury decisions change that?
Sydney Sweeney is back for another American Eagle campaign, but can the second campaign surpass the first one’s results? CMO Craig Brommers told us he's confident in the "next chapter" of the partnership.
As younger consumers look for IRL experiences, some brands are exploring turning their stores into destinations, one expert said.
Expect to see the museum logo plastered across New York City buses through the end of the year.
For Grant & Ash, AKA A Twink and a Redhead, it's “better to be controversial in advertising than boring.” We spoke to them about how they're changing the rules of brand safety.
Druski, Jake Shane, Whitney Leavitt, and Kristen Hollingshaus are among those touting executive-sounding titles for big-name brands.
As the platform continues to dominate streaming, it showcased its breadth of content for advertisers—and its depth of financial opportunities for the people who make it.
Sara Pollack, Pinterest’s VP and global head of consumer marketing, is confident that the platform can grow even as it encourages people to stop scrolling.
From Gap to Cheetos to Hawaiian Tropic, brand marketers seem to be increasingly in their MTV era in the hopes of breaking through to ad-weary audiences and generating UGC.
