Cristina Montemayor

Key Takeaways: OTC formulations are legally prohibited from delivering the clinical results consumers increasingly demand.

After restructuring, Symbiome is scaling through medspas, microbiome-focused skincare, and Amazonian fermented bioactives backed by scientific research.

Forty percent of NBA fans are women, but beauty brands weren't advertising to them until Saie founder Laney Crowell took a chance on the Knicks.

Activewear brand SET charged $12 for its new pop-up store in Austin, Texas, a risky strategy that helped the brand reach major sales goals.

"I have no shame in saying that even though I helped us get here, I am not the right person for the next phase."

CLEARSTEM turned refunds into a customer loyalty engine, proving that showing up live and authentically can build a strong brand.

MARA Beauty founder Allison McNamara fired her agency, spent a day teaching herself Meta Ads Manager, and nearly doubled her ROAS.

If you're entering wedding season single , receiving an RSVP card that only has room for one name can bring up complicated feelings, including loneliness and simply feeling singled out.

The Lip Bar founder is offering equity in Thread Beauty to a creator with an engaged audience, betting ownership will succeed where marketing didn't.

With marketing prices rising, brands are increasingly adding creators to their cap table. Here's what they should know before they do.