Cristina Montemayor

Key Takeaways: Social commerce is driving discovery, conversion, and long-term brand relationships that translate on and offscreen.

Key Takeaways: E-commerce is outpacing in-store globally, reshaping how consumers discover and buy beauty.

Key Takeaways: In April, Aora Mexico entered US retail via Credo Beauty with a fully plastic-free omnichannel launch.

Key Takeaways: After the Supreme Court struck down the Trump tariffs, beauty brands including L'Oréal and e.l.f. Beauty filed suits seeking refunds.

Key Takeaways: 28 SCAD students traveled to Shanghai and Singapore to study how young consumers engage with retail.

Key Takeaways: OTC formulations are legally prohibited from delivering the clinical results consumers increasingly demand.

After restructuring, Symbiome is scaling through medspas, microbiome-focused skincare, and Amazonian fermented bioactives backed by scientific research.

Forty percent of NBA fans are women, but beauty brands weren't advertising to them until Saie founder Laney Crowell took a chance on the Knicks.

Activewear brand SET charged $12 for its new pop-up store in Austin, Texas, a risky strategy that helped the brand reach major sales goals.

"I have no shame in saying that even though I helped us get here, I am not the right person for the next phase."