The lipstick effect is in full swing for summer as consumers pull back spending. While consumer confidence has moderated, there is a focus on value and well-being.
Shelley E. Kohan is an Associate Professor and retail pundit with a deep passion for the industry. Known for her contagious enthusiasm, Shelley is a problem solver, speaker, collaborator, and writer for Forbes. Her articles cover a wide range of topics in the retail industry, including consumer behavior, marketing strategies, holiday sales, and emerging trends.