In today’s interconnected world where retail has no borders, ensuring customer loyalty has become both complex and crucial. Consider this: Nearly 66 million individuals in the US alone use a non-English language at home.
Shelley E. Kohan is an Associate Professor and retail pundit with a deep passion for the industry. Known for her contagious enthusiasm, Shelley is a problem solver, speaker, collaborator, and writer for Forbes. Her articles cover a wide range of topics in the retail industry, including consumer behavior, marketing strategies, holiday sales, and emerging trends.