Alicia Esposito

Following the success of Kane Parsons' breakout summer hit BACKROOMS, brands have now jumped onto the latest color-based trend, following in the grand summer tradition of viral color-based marketing.

The lever that yanked Fable was the Bureau of Industry and Security's export-control authority, housed inside the Department of Commerce. Not Treasury. Not State. The agency Milton Friedman wanted to abolish on camera in 1995 is now the one that decides which frontier models the world is allowed to touch.

Listen to this article · 12:23 Every brand in your closet was cut for a body that doesn't exist.

One would think a user conference the chance to wax poetic about “the future of marketing and customer experience.”

Klaviyo's co-founder and co-CEO, Andrew Bialecki, made those three qualities the spine of his K:LDN keynote, naming commerce's new trifecta for AI-powered customer experiences: taste, context, and trust.

This article includes additional reporting from Alexa Phillips.

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Listen to this article · 9:26 Licensed toys are outperforming the broader toy market, showing just how committed consumers are to nostalgic IP and niche fandoms.

Listen to this article · 12:14 Nearly half (48%) of parental spending in the US and UK is directly influenced by Gen Alpha.

Listen to this article · 12:29 The commerce media landscape is growing larger every day, leaving RMNs struggling to differentiate.