Shoshy Ciment

Business Editor

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Preston's Summary

Shoshy Ciment is the Business Editor at Footwear News, where she oversees business and financial coverage for leading retail and fashion companies. Her reporting spans various themes including retail, beauty and fashion, and business economics, with a focus on markets, business leaders, and major brands like Nike. Shoshy's work has been featured in prominent outlets such as Yahoo News, WWD, and The Robb Report.

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Geo Focus

Coverage Attributes:

Beta
Press Release: 43 %
Cites Data: 20 %
Private Sector Announcements: 16 %
Government Announcement: 6 %
Exclusive: 2 %

Themes Covered:

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Most Recent Topics:

  • Corporate Sustainability
  • Entrepreneurship
  • Retail Analytics
  • Online Marketplaces

Pitching Insights

Shoshy Ciment's coverage predominantly focuses on product promotions, sales & marketing within the fashion and retail industries. She often cites data and press releases, indicating a preference for fact-based reporting.

Given her focus on business announcements in the fashion and retail sectors, she would likely be responsive to pitches involving new product launches, marketing strategies or trends impacting these industries. Pitches offering exclusive insights into consumer behavior or market trends may also resonate with Shoshy.

Considering her frequent use of data citations, providing well-supported statistics or industry reports could enhance the appeal of your pitch when reaching out to her.

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