Shriya Bhattacharya

Many workers across industries would make the leap to content creation if they could. A new survey found that 54% of 18-to 60-year-olds would quit their jobs to become full-time influencers.

Some Americans are striving to become successful social media influencers. However, not everyone makes enough money to pay the bills, so they have other jobs.

Business Insider is recognizing influential TikTok talent managers and agents in 2024. These industry players help creators turn TikTok fame into an entertainment career.

Kenda Laney breaks down how to create a successful pin that will reel in users on the platform.

Influencers this year had a section built out at the DNC similar to traditional press, and are conducting interviews with prominent politicians.

Gen Z founders sold their marketing agency to talent powerhouse UTA. They shared the schedules that keep them going from sunrise to midnight.

Instagram just released a tool that lets users leave comments under Stories. Only followers can see the comments, and those you follow back can leave a comment.

Snapchat's Brooke Berry introduced new creator tools at the company's partner summit on Tuesday. Snap Stars can now directly share content analytics with brands to land paid deals.

DryMerge's cofounders secured $2.2 million in seed round funding led by Garage Capital this summer.

Shriya Bhattacharya · 4 min read Finance creator Vivian Tu's podcast has a new home at Vox Media and wellness brand PS.