Sohini Mitter is a Senior Editor at YourStory Media. She specializes in the BFSI and banking sectors, with a keen focus on topics related to India, startups, UPS, markets, and business leaders. Sohini's insights and analyses have been featured in notable publications including Business Today and The CapTable.
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India (National)
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Sohini Mitter's coverage indicates a focus on business, finance, and technology in India. She often cites data and press releases in her articles. To effectively reach out to Sohini, consider providing access to relevant and credible data that supports your pitch or story idea. Additionally, if you have insights into the Indian business landscape or can provide expert commentary on financial trends specific to India, it may capture her interest.
Given the geographical focus on India, pitches related to funding trends within the country’s startup ecosystem or developments in Indian businesses are likely to resonate with Sohini. Offering unique perspectives on emerging technologies impacting Indian markets could also be of interest based on her coverage themes.
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By: Sohini Mitter
After hitting two-decade lows in FY24, new job creation in core tech and engineering continues to show muted growth as IT firms and startups trim post-pandemic hiring excesses. While green shoots of hiring activity can be seen in traditional sectors like banks, consumer and retail, is it enough?
By: Sohini Mitter
It began as a single masala business in the 1960s, then faced family squabbles, until the young generation gave it a new direction and brand identity.
The Adani Group's entry into retail finance in partnership with ICICI Bank signals the ports-to-power conglomerate's growing ambitions for its B2C businesses. While the Adani One super app is primarily built around travel benefits, experts say it's not enough to gain brand loyalty from consumers.
Last week, Reliance Retail's beauty platform Tira announced the expansion of its ‘Own Brands' portfolio with the launch of ‘Akind'—a skincare brand
By: Sohini Mitter
In his first live audience interaction since the stroke in January, Nithin Kamath dwelled on life's existential questions at TechSparks 2024. He also spoke about building a rock-solid fintech business in the time of rising regulatory scrutiny.
In an unfiltered conversation with Shradha Sharma at TechSparks 2024, veteran entrepreneur Ronnie Screwvala urged the ecosystem to dial down the hype around unicorns, because "valuations don't mean much". He also asserted that one rotten apple cannot taint an entire (edtech) sector.
By: Sohini Mitter
At TechSparks Bengaluru 2024, India's G20 Sherpa Amitabh Kant batted for homegrown startups and stressed on the urgent need for patient capital from within the country. He urged insurance and pension funds and even individual investors to take more risks and back startups.
India’s most vulnerable F&O traders—under-30, earning less than 5LPA—may be caught in an endless cycle of borrowing from instant loan apps that are ready to lend irrespective of their creditworthiness, or the lack of it. Result: 9 out of 10 traders lose money, with unsecured loans funding the losses
By: Sohini Mitter
WhatsApp Pay has been a laggard when it comes to UPI, and the reasons are not just regulatory. Now, with all caps removed by the payments regulator, it has a licence to kill. However, without a top-tier product, it might find it hard to go up against consumer habits and the PhonePe-GPay duopoly.
By: Sohini Mitter
While ChatGPT remains the dominant force globally, Gemini has gained significant ground in India since the launch of its multilingual mobile app last June. It accounted for over half of India’s AI chatbot downloads in 2024, while ChatGPT’s share fell to 32%.
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