Sol Wilkinson is a journalist at PerformanceIN and Hello Partner. He specializes in marketing and advertising, data and analytics, and e-commerce, often exploring the intersection of technology and retail. Sol's insights and analyses have been featured in prominent publications, including PerformanceIN and Hello Partner.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United Kingdom (National)
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Sol Wilkinson’s articles primarily focus on sales and marketing, particularly digital and affiliate marketing. They also touch upon e-commerce, retail marketing, and performance marketing.
Given his coverage attributes, Sol may be interested in receiving press releases or event invitations related to new products or services in the digital marketing space. Additionally, he may appreciate insights from industry experts regarding trends and predictions within the realm of sales and digital advertising.
Considering that Sol's geographic focus is not specified but his articles cover a broad range of topics relevant globally, pitches should be tailored to appeal to an international audience while focusing on key developments in the realms of digital marketing, e-commerce trends, and retail strategies.
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By: Sol Wilkinson
Kevin Edwards, Founder and Director of the APMA, spoke to Hello Partner about the week’s events.
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Large affiliate publishers have disappeared from the SERPs, replaced by niche D2C sites.
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Black Friday spending broke records this year, as discounts and AI tools drove shopping activity.
By: Sol Wilkinson
Media Mix Modelling is on the rise. Historically, it has not been affiliate’s greatest ally. If you’re being undercut by MMM, take a look at these steps to help make sure your channel is being represented accurately.
Owen Hancock shares personal anecdotes and lessons learned on his path to overcoming burnout, self-criticism, and stress.
Drawing from her own negative experiences in a toxic workplace, Cat Agostinho explains how to address and heal these issues.
Despite a resurgence in celebrity partnerships, niche influencers are still the strongest choice for affiliate strategies. What is the best way to partner with them, heading into 2025?
By: Sol Wilkinson
The partnership will allow PartnerBoost's Amazon sellers to access Partnerize's network of affiliate partners.
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