Tanya Gazdik

Live sports remained an essential buy for automakers, with the NBA driving both the largest share of investment and the highest concentration of auto intenders, iSpot.tv's Stuart Schwartzapfel tells "Marketing Daily."

Hilton, a longtime Android user, said she discovered how AI could dramatically lower barriers to creating software.

Porsche is partnering with Disney and Pixar for a “Toy Story” inspired activation with a charitable component.

Waymo is launching its first-ever national brand campaign timed to the FIFA World Cup, while Lyft is running an out-of-home effort.

Toyota isn't an official FIFA World Cup sponsor or partner, but the brand says its connection to soccer is "more than a moment."

The National Retail Federation reports about 77% of the consumers it surveyed intend to celebrate Dad in some way, in line with previous years.

Private equity firm LongRange Capital will purchase the struggling 68-year-old chain, excluding its mainland China business, for about $1.5 billion.

Tucker will be based in Dallas and will report to CEO Tarun Lal, who took the helm of the entertainment company last July.

The video rearview mirror has been offered by other automakers and can be turned off to reveal a regular mirror. But in this case, there is no rear window so the video monitor is the only way to see behind the vehicle.

"Rather than a big, traditional campaign that everyone's doing with high production values, we thought, let's do a test and learn," says Slate's Whitla.