Tanya Gazdik is an Automotive Editor and Programmer of Marketing for MediaPost. With a law degree and a passion for reporting, Tanya covers a wide range of automotive topics, including brand partnerships, advertising, and industry trends. Her work has been featured in publications such as WardsAuto and A Girls Guide to Cars.
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Tanya's coverage is heavily focused on the automotive industry, marketing and advertising, partnerships and sponsorships, as well as consumer trends. Given this focus, she would likely be most receptive to pitches related to new product launches or updates from car brands, innovative marketing strategies within the automotive sector, successful brand partnerships or sponsorships in the industry.
As Tanya seems to cover a substantial amount of press releases and private sector announcements in her articles, she may be open to receiving exclusive news about developments within companies such as new collaborations or major marketing initiatives.
It's important for sources reaching out to Tanya Gazdik to provide unique angles that tie into her areas of interest such as consumer behavior trends impacting the automotive industry or insights into successful marketing campaigns within the sector.
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Mini USA is taking a unique approach to unveiling its new vehicle.
The new drinks are "swicy," a combination of sweet and spicy, also known as "sweet heat."
The automaker is launching global executions under the "Start Your Impossible" banner from Saatchi & Saatchi (Los Angeles and Dallas) and Dentsu (Tokyo).
Nike's design for the US women's team outfit, right, is seen in an image posted to X by @CitiusMag.
"Porsche and fashion are connected, and have been for decades," says Ayesha Coker, vice president of marketing for Porsche.
The Federal Trade Commission is suing to block the $8.5 billion fashion merger between Tapestry and Capri Holdings.
Nike has reportedly signed Caitlin Clark, the soon-to-be WNBA mega star, to the biggest sponsorship deal in the history of women’s basketball. “After the uproar that she would barely make $76,000 for her rookie year in the WNBA, Caitlin Clark is set to make a lot more thanks to Nike,” according to The Cut. “The soon-to-be Indiana Fever star has a pending deal with the shoe company that will pay her $28 million over eight years.” The deal also includes a signature shoe for Clark, according to The Athletic, which reports the deal is worth well over $20 million plus potential bonuses. Nike’s relationship with Clark began in 2022 during her time in college at the University of Iowa under the NCAA’s “Name, Image, and Likeness” opportunities, according to People. “Clark’s previous deal with Nike ended after the conclusion of the recently finished college basketball season, which allowed her to hit the market at the peak of her popularity,” according to The Athletic. "Clark was a supernova at the University of Iowa, breaking records and bringing new fans to college basketball. The women’s NCAA Tournament set viewership records with every game in which Iowa played, culminating in 18.9 million viewers for the Hawkeyes’ national title game loss to South Carolina.” Several brands were interested in Clark, who was the No. 1 pick in the WNBA Draft, but many balked when they heard that she wanted at least $3 million per year, according to The Wall Street Journal. Puma immediately dropped out of the running. Clark received offers of $16 million over four years from Under Armour and $6 million over four years from Adidas, with both including a signature shoe, according to the WSJ. “Clark earned about $3 million in NIL money at Iowa with deals she has had with State Farm, Gatorade and others, according to On3,” according to The Associated Press. “Clark’s agents were working on the new Nike contract even before she announced she would turn pro instead of return to Iowa for a fifth season under the COVID-19 exemption offered to players in college during the 2020 pandemic season.” Under Armour also made a sizable offers to Clark, according to The Athletic. "Only three other WNBA players – Breanna Stewart (Puma), Elena Delle Donne (Nike) and Sabrina Ionescu (Nike) – currently have signature shoes,” according to USA Today. “ Ionescu’s deal was reportedly worth $24 million when she signed it in 2020, but according to the Wall Street Journal, she will not get that much. Her deal expires at the end of 2025."
Ahead of Mother's and Father's Day, Stellantis is highlighting parents in an effort that celebrates the Chrysler Pacifica.
Ferrari and HP Inc. have entered into what they are terming a “historic, multi-year title partnership” which features a shared commitment to advance sustainable innovation.
Hyundai Motor America and SiriusXM are entering into a multi-year extension and expansion of their longstanding agreement.
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