Deputy Editor Of Retail Media And Commerce
Lauren Johnson is the Deputy Editor of Retail Media and Commerce at Adweek. She specializes in retail and influencer marketing, drawing from her extensive experience covering advertising and technology. Lauren's work has been featured in notable publications such as the New Haven Register, San Francisco Chronicle, and Yahoo Finance.
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Canada (National)
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Lauren Johnson's coverage primarily focuses on advertising, technology, and business trends. She often includes press releases and cites data in her articles. Given this focus, she may be interested in pitches related to innovative advertising strategies, new technologies impacting the advertising industry, or insights into emerging business trends.
When reaching out to Lauren with a pitch, consider providing unique data or access to experts who can offer insights into technological innovations within the advertising industry or emerging business trends that align with her coverage areas. Additionally, highlighting how a particular topic relates to human resources & employment could also resonate with her audience.
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By: Lauren Johnson, Kathryn Lundstrom
Amazon’s ad empire sprawls across search, TV, and programmatic.
By: Lauren Johnson
The Toronto agency will develop a new brand platform and public engagement campaign aimed at strengthening Amnesty's connection with Canadians.
The ecommerce giant is also bringing ads to ChatGPT and Microsoft.
By: Lauren Johnson
IKEA and Dentsu have transformed everyday home products into 18 country flags as part of a social-first campaign. by Lauren Johnson
By: Lauren Johnson
Jessica Myers, vice-president of corporate affairs and communications, discusses the value of long-term relationships and how the brand's partnership with William Nylander reflects its approach to building cultural relevance.
By: Lauren Johnson
“Stars, Stripes and Celebrations” at the Missouri Capitol traces 250 years of U.S. history through Missouri artifacts, from an 1876 wheelbarrow to a 1976 quilt.
By: Lauren Johnson
The success of Backrooms and Obsession is signalling a new era of creator-led entertainment, as studios like Graviteur look to turn digital audiences into franchises.
The agency is expanding its Toronto office with four new hires across client services and operations, following a strong start to 2026.
By: Lauren Johnson
The rebrand is inspired by the modernist design movement of 1967. by Lauren Johnson To continue enjoying this content, please sign in below.
The Kraft Dinner brand is expanding beyond mac and cheese with a trio of ramen varieties. by Lauren Johnson
