Lauren Johnson

Deputy Editor

Preston's Summary

Lauren Johnson is the Deputy Editor for retail media and commerce at Adweek. She covers the rapidly evolving world of e-commerce, retail, and the technologies and platforms that are shaping the future of how consumers discover and purchase products. Johnson's reporting has also appeared in publications such as Business Insider, Yahoo Finance, and various regional newspapers.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Press Release: 44 %
Cites Data: 22 %
Event Coverage: 6 %
Industry Specific: 6 %
Private Sector Announcements: 4 %

Themes Covered:

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Most Recent Topics:

  • Marketing Technology (MarTech)
  • Construction Industry
  • Advertising Campaigns (Ad Campaigns)
  • Gender Issues

Pitching Insights

Lauren Johnson's coverage primarily focuses on advertising, technology, and business trends. She often includes press releases and cites data in her articles. Given this focus, she may be interested in pitches related to innovative advertising strategies, new technologies impacting the advertising industry, or insights into emerging business trends.

When reaching out to Lauren with a pitch, consider providing unique data or access to experts who can offer insights into technological innovations within the advertising industry or emerging business trends that align with her coverage areas. Additionally, highlighting how a particular topic relates to human resources & employment could also resonate with her audience.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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