Teodora Lyubomirova

The RTD beverage market is set to surge, with dairy brands capitalising on protein, convenience and indulgence to drive innovation and growth.

Explore how dairy brands are tapping into occasions-driven snacking with pouch formats, cheese snacks, ice cream bites and RTD beverages, driven by demand for convenience, protein and health-focused innovation.

Kinisla’s launch marks a new era for Kerry’s dairy business, but can strong protein demand and premium positioning offset weak consumer sentiment and market volatility?

Coffee shops have become the proving ground for plant-based milks, where brands must deliver barista-level performance, strong flavour and more than just sustainability to win over consumers.

Danone expands Oikos Protein Shakes with new RTD flavours, tapping the ‘profee’ trend as protein drinks shift from sports nutrition to everyday wellness.

Danone expands Oikos Protein Shakes with new RTD flavours, tapping the ‘profee’ trend as protein drinks shift from sports nutrition to everyday wellness.

Smearcase is carving a niche in frozen with ‘froco’—a cottage cheese-based, high-protein pint with clean ingredients, collagen and expanding retail distribution.

From dairy to powdered beverages, Nestlé’s drive for growth and efficiency is raising questions about which brands could be cut next.

Dairy brands are missing out on World Cup sponsorship—here’s how they can tap into digital audiences, build visibility and compete with global beverage giants.

The Arla-DMK merger boosts Europe’s whey capacity, strengthening its position in the global protein market and accelerating high-value dairy growth.