Tom Friend is an NBA Reporter and longform Feature Writer. He specializes in covering sports, particularly team and individual sports, as well as the intersection of sports business and marketing technology. His work has been featured in notable publications such as the Charlotte Business Journal, Boston Business Journal, and Yahoo Sports.
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United States (National)
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Tom's focus primarily centers around sports business, particularly in the basketball and NBA spheres. He frequently covers event-specific news and private sector announcements related to sponsorship deals, tournaments, and team-related developments.
For pitching to Tom Friend, consider providing exclusive insights into upcoming major events within the NBA or significant business moves made by teams or sponsors. Additionally, industry professionals with a deep understanding of the sports business landscape can offer valuable commentary on sponsorship trends or tournament strategies within the NBA.
Given his national focus on the United States, relevant pitches should be tailored towards developments impacting this specific market.
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NBA Cuts Dozens Of Jobs As League Shifts Focus To Global Growth - RealGM Wiretap
The Mavericks became the first NBA team to strike a jersey patch deal with JPMorganChase, with a multiyear package announced Wednesday that will have Chase branding across American Airlines Center and a special entrance on the building's east side for eligible cardholders.
The Bucks have chosen an over-the-air template for the 2026-27 season, partnering with Rincon Broadcasting Group's MY24 in Milwaukee in what sources called a one-year solution until the NBA launches its centralized hub two seasons from now.
By: Tom Friend
EuroLeague reveals plans without NBA Europe LAS VEGAS -- EuroLeague is either posturing or about to double its footprint, just as the NBA is preparing to cross the Atlantic.
By: Tom Friend
Cleveland-based KeyBank has emerged as the founding partner of the city's impending WNBA franchise, with a long-coveted multiyear deal two years ahead of the team's first game.
LAS VEGAS -- NBA Commissioner Adam Silver said Tuesday night he expects the league's aggregated streaming hub for local broadcasts to launch in time for the 2027-28 season, with sources telling SBJ that YouTube is a leading candidate to house the platform.
By: Tom Friend
LAS VEGAS -- The investigation into whether the Clippers conspired to circumvent the salary cap by arranging a no-show job for now-Raptors F Kawhi
Bidders are in NYC for games this weekend LAS VEGAS -- NBA Europe will intensify talks this weekend with bidding ownership groups from
By: Tom Friend
LAS VEGAS -- WNBA Commissioner Cathy Engelbert was not planning to suspend Alyssa Thomas for burying a fist into Caitlin Clark's throat three weeks ago until NBA Commissioner Adam Silver implored her to reverse course and issue the discipline, multiple sources told SBJ Tuesday.
By: Tom Friend
The Texas Rangers have abandoned the digital platform Victory+ effective immediately and, starting Friday, will instead stream their games on the freshly-designed DTC service BZZR.
