Tom Friend is an NBA Reporter and longform Feature Writer. He covers a range of topics including sports, sports business, and broadcasting, with a focus on competitive sports and the intersection of sports with construction and real estate. Tom's work has been featured in notable publications such as the Charlotte Business Journal, Boston Business Journal, and Yahoo Sports, among others.
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United States (National)
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Tom's focus primarily centers around sports business, particularly in the basketball and NBA spheres. He frequently covers event-specific news and private sector announcements related to sponsorship deals, tournaments, and team-related developments.
For pitching to Tom Friend, consider providing exclusive insights into upcoming major events within the NBA or significant business moves made by teams or sponsors. Additionally, industry professionals with a deep understanding of the sports business landscape can offer valuable commentary on sponsorship trends or tournament strategies within the NBA.
Given his national focus on the United States, relevant pitches should be tailored towards developments impacting this specific market.
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By: Tom Friend
A day after SBJ reported Adam Silver coerced WNBA Commissioner Cathy Engelbert to suspend Alyssa Thomas for putting a fist in Caitlin Clark’s throat, the NBA Commissioner lamented that Clark has “become a bit of a political football in this country, and I think it’s incredibly unfair to her.''
By: Tom Friend
The conga line of NBA expansion groups is longer than anyone realized, especially in Las Vegas, where they're placing $8 billion cards on the table.
The Lakers have made L.A.-based Albert their jersey patch sponsor, as the personal finance app crosses locker rooms and strikes its first deal with an NBA franchise.
NBAs Local Streaming Hub Draws Interest From YouTube ESPN - RealGM Wiretap
By: Tom Friend
Mike and Paul or Paul and Mike. It's not important whose name comes first — although they did once almost come to blows over it — it's whether, as
By: Tom Friend
Ohio-based Progressive Insurance will be the sole jersey patch sponsor of Cleveland’s impending WNBA franchise, in a rare deal that will place Progressive branding on both the chest and abdomen of the uniform once the team arrives in the spring of 2028.
By: Tom Friend
Pacers Sports & Entertainment has aligned with Range Sports to capitalize on the gravitas of its WNBA and NBA franchises and its burgeoning entertainment district, as it continues to organically turn a traditionally smaller market town into a larger one.
By: Tom Friend
The Cavaliers captured both the NBA's Team Partnership of the Year and Premium Experience of the Year awards on Tuesday, in the franchise's latest wave of league-wide business honors under CEO Nic Barlage.
By: Tom Friend
The T'Wolves formalized their exclusive local broadcast deal with DAZN on Thursday, with a 2026-27 arrangement that industry sources said contains a high-end rights fee and a possible equity grant.
By: Tom Friend, Alex Silverman
Due to the recent exodus of three rightsholders, an inability to secure crucial financing and a now-tenuous future, the streaming platform Victory+ has removed founder Neil Gruninger as CEO, multiple sources told SBJ Thursday.
