By: Henry King, David Bray, Vala Afshar
Are you ready for the Fourth Why? Salesforce's Vala Afshar, Henry King, and Dr David Bray pose the new tough question...


Vala Afshar is a Contributing Writer at ZDNet. He covers a range of topics including AI and machine learning, digital health, and healthcare technology, with a focus on the intersection of technology and business innovation. Afshar is featured in ZDNet, diginomica, and CIO Online, and is also the author of the upcoming book BOUNDLESS, set to release in October 2025.
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Vala Afshar's coverage predominantly focuses on technology, particularly Generative AI and its impact across various industries. Given the high citation of data in his articles, he is likely to be responsive to pitches supported by empirical evidence or research findings. Pitches that offer insights into the practical applications of generative AI, its impact on productivity and customer experience in business settings are likely to resonate with him.
Afshar's broad coverage suggests a wide interest in topics related to IT leadership, digital engagement, technology investments, innovation, and effective leadership. Therefore, experts who can provide valuable insights into these areas within the context of technological advancements may find success when reaching out to Vala Afshar.
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