Vanessa Yuen

McDonald’s Singapore has launched 'Collect Quest', an initiative designed to increase user engagement through first-party data in its mobile app.

Responding to increased cybersecurity threats and significant financial losses from scams in Singapore, Singtel has introduced the "Upsized Securi-tea" campaign in collaboration with KOI Thé.

Agoda has unveiled a generative AI short film entitled 'Leo’s Magical Travel Adventures', designed to highlight global exploration and cultural diversity.

And just like that, 2024 is coming to a wrap. As we approach the end of 2024, we at MARKETING-INTERACTIVE want to extend our heartfelt

Harbour City and Hong Kong actor Chow Yun Fat have partnered up to launch a charity photography exhibition that captures daily moments from the early mornings of the city.

Meta has launched a global campaign to increase awareness of online scams during the holiday shopping season.

HSBC is serving as the exclusive premier founding partner for Kai Tak Sports Park (KTSP) as part of its commitment to enhance Hong Kong's cultural, sports, and events landscape.

Spare cash management platform Chocolate Finance recently took to the streets of Singapore with a tattooed pink Santa to deliver happiness and to 'make life richer'.

Sleep brand SINOMAX has recreated Hong Kong as a city of sleep-deprived giant pandas and giraffes through a citywide brand campaign aimed at inspiring Hongkongers to take better care of their sleep quality.

Samsung Hong Kong has teamed up with local celebrities including Dennis Kwok, Jeffrey Ngai, and sica to perform a flash mob as part of its “Samsung DOOH live interaction - AI for all” campaign.