Viju Mathew is the Automotive Editor at Robb Report. With a decade of experience covering various categories of the luxury market, he now focuses on the automotive sector, test-driving cars and managing the Dream Machines section. Viju's work has been featured in outlets such as Truthout, Yahoo News, and Robb Report Australia & NZ.
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Viju Mathew's coverage is heavily focused on events, press releases, and private sector announcements related to the auto industry. He frequently features articles with photo spreads of luxury cars and in-depth first drive experiences.
Potential outreach may include providing exclusive access to new car launches, race events, or concours d'elegance. Brands within the automotive space looking for promotion would find Viju's platform a good fit due to his focus on event coverage and press releases.
Given Viju's consistent publication of photo-heavy pieces featuring luxury cars, reaching out with visually compelling content such as high-quality images or videos of new vehicles could be particularly effective.
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The marque's two-story enclave is also home to one of its Manufaktur Made to Measure ateliers.
By: Viju Mathew
The brand's multipurpose space in Beverly Hills, the first of its kind stateside, is also an outpost for its automotive tailoring program.
By: Viju Mathew
The annual event will take place from September 3 through 6. Aware that exotic automobiles add their own indelible brushstrokes to the art
By: Viju Mathew
The Texas-based automaker's design director shares how the carbon-fiber model references the aircraft, and why it has no screens.
Hennessey claims that the Blackbird's new naturally aspirated 6.2-liter V-8—mated to a six-speed manual transmission—will give the car a top speed of 220 mph.
The collaborative cars include removable Tambour timepieces, luggage, and a capsule collection.
By: Viju Mathew
French label Louis Vuitton and Singer Vehicle Design team up to reimagine two Porsche 911s. Here's a look inside.
From a P-51 Mustang to a new Ruf off-roader, these were the highlights from Monterey Car Week's launch party.
By: Viju Mathew
While total auction sales reached $755.6 million, almost 30 percent of that came from these leading lots.
CellarTracker and InVintory are more apps are granting vino collectors access to more than tracking services.
