Viju Mathew

Automotive Editor

Preston's Summary

Viju Mathew is an Automotive Editor who writes for publications such as Robb Report, Yahoo News, and Yahoo Sports UK. With a passion for automobiles and racing, Viju's articles cover a range of topics including car reviews, race events, and highlights of iconic vehicles throughout history. His work has also been featured in Truthout, showcasing his expertise in the automotive industry.

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Geo Focus

International

Coverage Attributes:

Beta
Event Coverage: 28 %
Press Release: 17 %
Private Sector Announcements: 14 %
Cites Data: 6 %
Promotional Deal: 6 %

Themes Covered:

Most Recent Topics:

  • Luxury Cars
  • Car Design
  • Car Racing
  • Car Shows
  • Car Restoration
  • Automotive Events

Pitching Insights

Viju Mathew's coverage is heavily focused on events, press releases, and private sector announcements related to the auto industry. He frequently features articles with photo spreads of luxury cars and in-depth first drive experiences.

Potential outreach may include providing exclusive access to new car launches, race events, or concours d'elegance. Brands within the automotive space looking for promotion would find Viju's platform a good fit due to his focus on event coverage and press releases.

Given Viju's consistent publication of photo-heavy pieces featuring luxury cars, reaching out with visually compelling content such as high-quality images or videos of new vehicles could be particularly effective.

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