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Viju Mathew
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Viju Mathew

Automotive Editor

AS SEEN ON
Robb Report

Preston's Summary

Viju Mathew is the Automotive Editor at Robb Report. With a decade of experience covering the luxury market, he specializes in automotive journalism, test-driving cars globally, and managing the Dream Machines section of the magazine. Viju's work has been featured in Truthout, Yahoo News, Yahoo Sports UK, MSN, and Robb Report Australia & NZ, among others, reflecting his diverse interests in sports, competitive sports, and automobiles.

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Geo Focus

Coverage Attributes:

Beta
Informative: 49 %
Data Driven: 14 %
Press Release: 10 %
Interviews Q&as: 6 %
Reviews: 5 %

Themes Covered:

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Most Recent Topics:

  • Cars
  • Individual Sports
  • Team Sports

Pitching Insights

Viju Mathew's coverage is heavily focused on events, press releases, and private sector announcements related to the auto industry. He frequently features articles with photo spreads of luxury cars and in-depth first drive experiences.

Potential outreach may include providing exclusive access to new car launches, race events, or concours d'elegance. Brands within the automotive space looking for promotion would find Viju's platform a good fit due to his focus on event coverage and press releases.

Given Viju's consistent publication of photo-heavy pieces featuring luxury cars, reaching out with visually compelling content such as high-quality images or videos of new vehicles could be particularly effective.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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