Bevin Fletcher is a Senior Editor at FierceVideo. He specializes in themes such as publishing and media, marketing and advertising, and broadcasting, with a keen focus on advertising technology, programmatic advertising, and the broadcasting industry. Bevin's insights and expertise have also been featured in The Desk.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Bevin Fletcher's reporting primarily focuses on the content and publishing industry, particularly streaming platforms and advertising within the TV industry. He predominantly covers press releases, cites data, and reports private sector announcements.
To effectively engage with Bevin, consider providing him with exclusive insights or data related to new developments in streaming platforms, innovative advertising strategies within the TV industry, or significant partnerships involving major players such as Disney or Hulu.
Given his coverage of private sector announcements and reliance on data-driven information sources for his articles, pitches should prioritize offering unique access to relevant statistics or insider perspectives from key individuals within the mentioned companies.
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By: Bevin Fletcher
Vertical short-form video content is coming to the home screen of Google TV devices in the U.S. this summer, starting with YouTube Shorts.
Roku CEO Anthony Wood said the connected TV player sees a very large po
Programmatic DSP Viant just closed on its $40 million cash-and-stock purchase of attention measurement provider TVision Insights.
RoseBerry Media has formed as a new studio that’s focused on producing and adapting TV library content from partners into mobile-first vertical video in the trending, serialized micro-content forma
Major media companies and streamers are showing off their best and brightest this week during annual Upfront presentations for brands and ad buyers.
AVOD player Canela Media is expanding efforts to get in on the microdrama trend, announcing a new free app named Zully that's launching this fall dedicated to the bite-sized vertical video series format.
At Upfronts this week, separate presentations by media companies Disney, Fox and NBCUniversal each touched on two key factors for ad buyers: Sports and fandoms – albeit with different flavors.
By: Bevin Fletcher
On Sunday Paris-based global advertising agency Publicis announced a deal to acquire data collaboration platform LiveRamp in an agreement valued at $2.2 billion.
Roku is launching another aggregated content destination on its connected T
In the latest expansion of its channel store streaming partners, Roku has added Fox One as a premium subscription available via The Roku C
