By: Yasmeen Louis
Flora Food Group and celebrity chef Gordon Ramsey have teamed up to promote the use of plant-based butter in everyday home cooking.
Yasmeen Louis is a journalist at Marketing Beat. She focuses on the intersection of food and beverages, consumer packaged goods, and retail, with particular attention to themes such as agriculture, farming, and retail technology. Yasmeen's work has been featured in Retail Gazette and Grocery Gazette, where she explores topics including holidays, business leaders, and ESG initiatives.
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United Kingdom (National)
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Yasmeen Louis focuses on supermarkets, food and beverage, retail, consumer goods, and pricing. She has a strong emphasis on product promotions and sales & marketing. Given this coverage pattern, Yasmeen is likely to be interested in news about new product launches in the food industry or changes in pricing strategies by major retailers.
She frequently covers press releases and private sector announcements related to supermarkets and consumer goods. Therefore, she may be open to receiving information about corporate developments within these sectors such as mergers & acquisitions, strategic partnerships or significant financial results.
As her geographic focus is not specified but considering the nature of her articles which involve multinational corporations like Tesco and Amazon it's reasonable to assume that pitches with an international scope might also catch her attention.
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