Who What Wear

Who What Wear is a leading digital fashion publication that caters to a global audience of style enthusiasts. As part of the Future US LLC media group, the brand offers a comprehensive guide to the latest trends, beauty tips, and fashion inspiration across its online platform and popular podcasts.

The core focus of Who What Wear is on fashion, beauty, and lifestyle content. The site covers everything from seasonal trends and wardrobe essentials to makeup tutorials and home decor ideas. Readers can expect to find curated shopping recommendations, product reviews, celebrity style breakdowns, and insider tips from industry experts.

Who What Wear's target audience comprises fashion-forward individuals, trendsetters, and those seeking to stay up-to-date with the latest styles and beauty crazes. The brand's content appeals to a diverse range of readers, from young professionals to seasoned fashionistas.

In addition to its visually stunning online presence, Who What Wear connects with its audience through engaging podcasts hosted by co-founder Hillary Kerr. These audio offerings provide an intimate and personalized experience, allowing listeners to gain insights into the fashion world and hear from industry insiders.

With a strong emphasis on e-commerce and affiliate marketing, Who What Wear seamlessly integrates promotional deals, seasonal sales, and gift guides into its content strategy, making it a one-stop destination for fashion-savvy shoppers.