By: Masaki Kondo, Ruth Carson
Before it's here, it's on the


People trust you with their money. Financial services PR builds that trust. And effective PR is built by staying on trend and sending the right message to the right people. Here you can find financial services PR conversations, journalists, and publications all in one place to get started.
The financial services sector has seen significant activity in the realm of mergers and acquisitions (M&A), particularly driven by the artificial intelligence (AI) boom. According to Mergermarket data, global M&A volume reached over $3 trillion in the first half of 2026, marking a 44% increase year-over-year. This surge is attributed to blockbuster AI deals and a strategic rush to finalize transactions in the U.S., despite a decrease in the total number of deals. Additionally, the financial services industry is witnessing a shift towards digital transformation, with institutions like Aviva partnering with technology firms like Ortec Finance to enhance customer guidance and financial planning through integrated digital solutions. This trend underscores the growing importance of AI and digital tools in reshaping financial services and improving customer engagement.
Another notable trend in the financial services sector is the increasing focus on stablecoins and blockchain technology. Seventeen banks from six countries are piloting live transactions on Swift's blockchain-based shared ledger, utilizing tokenized deposits for enhanced liquidity and 24/7 payment availability. This move highlights the industry's shift towards integrating blockchain technology to improve transaction efficiency. Additionally, regulatory bodies like the Financial Conduct Authority (FCA) are adapting their frameworks to accommodate the growing influence of cryptoassets, as evidenced by their recent decision to halve the capital requirement for stablecoin issuance. These developments indicate a broader acceptance and integration of digital currencies and blockchain technology within the financial services industry, aiming to enhance transaction security and efficiency.
Preston Insights are generated by our in-house AI models. Our models are designed by experts to analyze and summarize thousands of current articles from our database on the topic of this page. We've selected articles from top-tier, US publications, and top niche publications for each industry. The results are up-to-date and manually verified by PR experts.
Preston Insights are generated by our in-house AI models. Our models are designed by experts to analyze and summarize hundreds of current articles from our database on the topic of this page. We've selected articles by top-tier, US publications, and top niche publications for each industry. The results are up-to-date and manually verified by PR experts.