The third batch of phase-III FM e-auctions hasn't found many enthusiastic participants because of high reserve prices and the 9-year long hiatus. Many radio players will likely limit spending to 10% of previous levels.
Akanksha Nagar is a Senior Correspondent at BuzzInContent. She covers a diverse range of themes including publishing and media, telecommunications, marketing and advertising, as well as retail and e-commerce, with a particular focus on business leaders and social media in India. Akanksha's insights and analyses have been featured in notable publications such as Storyboard18 and Financial Express (India).