Sonam Saini

Godrej Industries group has unveiled a new purpose and brand identity as it targets a market capitalisation of INR 5 lakh crore by 2031.

Friday Filmworks is expanding its theatrical slate while building digital franchises such as Special Ops, Khakee and Taskaree: The Smuggler's Web, according to CEO Devendra Deshpande.

FMCG companies including Hindustan Unilever, Marico, Nestle and Dabur India increased advertising and promotional spends in Q4 FY26 despite inflationary

Prime Minister Narendra Modi's appeal urging citizens to avoid buying gold for a year has put the spotlight on jewellery outdoor advertising and airport media spends. While jewellery stocks reacted sharply, OOH executives and brands said committed campaigns are expected to continue as planned, with any potential shift likely limited to messaging, media mix and festive-season planning in the coming quarters.

Boat co-founder Aman Gupta shared insights on building brands that don't play safe. He emphasised listening to younger generations and empowering employees to shape brand voice. Gupta also discussed the importance of relinquishing operational control to professional managers as companies grow. He noted that Boat's IPO remains an option but is not urgent for the profitable company.

On day 2 of Goafest 2026, Comscore's Smriti Sharma said AI is transforming how consumers discover, evaluate and purchase products, shifting marketing from clicks to influence. As AI, creators and connected TV reshape consumer journeys, brands must prioritise discoverability, trust and cross-platform measurement to remain visible in an increasingly fragmented digital ecosystem.

Veteran actor Rakesh Bedi says authenticity and emotional storytelling remain the foundations of effective advertising despite rapid technological change.

As AI reshapes product discovery and creators gain influence over purchase decisions, Marico is reworking its marketing and distribution strategy.

Advertising expenditure is expected to remain cautious amid rising input costs and macroeconomic uncertainty, with industry estimates suggesting a

The advertising industry confronts crisis of confidence as clients pivot to automated short-termism.