Sonam Saini is an Assistant Editor- Features at various esteemed publications. She specializes in marketing and advertising, providing insightful analysis and coverage of the latest trends and developments in the advertising industry. Sonam's work has been featured in exchange4media, IMPACT Weekly Magazine, The Economic Times, and Pitch Magazine.
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India (National)
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Sonam Saini's coverage is primarily focused on the local media and business landscape in India, particularly encompassing topics such as the media industry, mergers and acquisitions, advertising, broadcasters, revenue growth among others. Her articles often cite data and government announcements.
For effective outreach to Sonam Saini, consider providing insights or commentary related to the Indian media industry trends like mergers & acquisitions, advertising strategies specific to the Indian market or any impactful regulatory changes affecting broadcasting or content creation. Additionally, offering perspectives supported by relevant data may increase engagement with her coverage.
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By: Sonam Saini
Boat co-founder Aman Gupta shared insights on building brands that don't play safe. He emphasised listening to younger generations and empowering employees to shape brand voice. Gupta also discussed the importance of relinquishing operational control to professional managers as companies grow. He noted that Boat's IPO remains an option but is not urgent for the profitable company.
By: Sonam Saini
On day 2 of Goafest 2026, Comscore's Smriti Sharma said AI is transforming how consumers discover, evaluate and purchase products, shifting marketing from clicks to influence. As AI, creators and connected TV reshape consumer journeys, brands must prioritise discoverability, trust and cross-platform measurement to remain visible in an increasingly fragmented digital ecosystem.
By: Sonam Saini
Veteran actor Rakesh Bedi says authenticity and emotional storytelling remain the foundations of effective advertising despite rapid technological change.
By: Sonam Saini
As AI reshapes product discovery and creators gain influence over purchase decisions, Marico is reworking its marketing and distribution strategy.
By: Sonam Saini
Advertising expenditure is expected to remain cautious amid rising input costs and macroeconomic uncertainty, with industry estimates suggesting a
By: Sonam Saini, Prasad Sangameshwaran
The advertising industry confronts crisis of confidence as clients pivot to automated short-termism.
Snapchat is enhancing its focus on cultural moments, festivals, and major sporting events. The platform aims to connect brands with Gen Z audiences through creator-led content and augmented reality experiences. This strategy includes dedicated advertising for upcoming events like the FIFA World Cup 2026 and the ICC Women's T20 World Cup, alongside festive occasions.
By: Sonam Saini
Bhaskar Ramesh, head – entertainment sales, Digital at JioStar, said JioHotstar combines entertainment, sports and connected TV at scale, enabling advertisers to move beyond reach and frequency.
While cricket remains dominant for mass reach, football provides access to a premium, digitally active consumer segment.
By: Sonam Saini
As agency networks consolidate and AI reshapes marketing, clients are increasingly seeking fewer partners capable of delivering integrated solutions
