Kendra Barnett is a senior tech reporter at Adweek. She covers a range of topics including advertising technology, platforms, and the intersection of media and privacy, with a focus on marketing and advertising trends. Kendra's work has been featured in Global Advertising News, NewsBreak, Yahoo Finance, and other prominent publications.
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Kendra's coverage spans a wide range of topics within content & publishing, privacy & cybersecurity, and sports. She heavily relies on press releases and data citations for her articles. For those looking to pitch ideas to Kendra, it would be beneficial to provide newsworthy information or data that aligns with her themes and topics.
She covers various industries such as beauty, advertising, entertainment, retail/e-commerce trends along with specific brands like Beyond Meat and AB InBev. Privacy-focused news related to companies like Apple & Google or Meta (formerly Facebook) might also interest her.
Considering the variety in Kendra's coverage attributes and the broad spectrum of covered topics/themes, she seems open to receiving pitches from different sources including businesses/organizations making announcements or releasing relevant data points.
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With the takeover, Peer39 will gain new brand safety capabilities in the walled gardens of Meta and Google, enabling it to take on DoubleVerify and IAS.
With the takeover, Peer39 will gain new brand safety capabilities in the walled gardens of Meta and Google, enabling it to take on DoubleVerify and IAS.
InMobi and Scope3 are betting that AI agents, rather than traditional programmatic pipes, are the future of premium media transactions.
The plucky startup, which helps brands optimize their content for AI discoverability and agents crawling its webpages, previously raised a $15 million Series A
The Trade Desk’s chief revenue officer Anders Mortensen is exiting the company after just seven months in the role, ADWEEK has learned.
By: Kendra Barnett
One of adland’s most influential accreditors is showing signs of strain as major players let their certifications lapse
By: Kendra Barnett
M&A in tech and advertising got off to a slow start in 2026, but ahead of Cannes, the whales are starting to breach.
CustomerLake uses AI agents to personalize campaigns and activate data in real time.
By: Kendra Barnett
The indie agency is taking on the holdcos with an AI assistant that follows users across workflows and automates execution.
Some adtech platforms are taking shots at their rivals in splashy billboards at Cannes this year.
