Kendra Barnett

On the Croisette this week, consolidation, creators, the future of agencies, and AI-driven advertising and commerce dominated conversations.

Omnicom Media Group is set to secure Adidas’ $512 million global media account.

The adtech platform is pitching itself as a trustworthy foundation for AI marketing as ad industry players cast doubt on its ability to remain neutral under Publicis' ownership

Adstra is investing in a new way for advertisers to check the accuracy and quality of identity before, rather than after, they buy CTV media

Google signaled that its AI spending spree is only accelerating, as it leans on third-party compute to meet surging demand.

The first of the big tech platforms to report, Google could set the tone for the rest of its cohort, many of whom (like Meta, Amazon, and X) have been spending like there’s no tomorrow on AI.

The nonprofit advertising coalition also reaffirmed a commitment to free speech after allegations that it coordinated efforts to boycott X

The tech giant highlighted AI-driven gains while insisting its ballooning costs will drive new revenue

The settlement closes one of advertising’s highest-profile legal fights in recent memory, and reveals how brand safety efforts are being reshaped under new forces.

The company is the fifth major supply-side platform over the last year to sue the tech giant over alleged anti-competitive digital advertising practices