Kendra Barnett

This week, The Drum is reporting live from Possible Miami 2024. Amid the sea breezes and the buzz, here’s what we’re hearing from industry leaders on the ground.

The division between brand and performance marketing is dead. Just ask the chief marketers of the world’s biggest brands.

Color the adtech industry less-than-surprised.

On Tuesday, the automaker reported its worst revenue decline in 12 years, while an internal source predicts more layoffs are on the horizon.

For real, though.

The cola brand teases its partnership with Uefa Champions League ahead of its June 1 final at Wembley Stadium in London.

AI developers are facing a growing number of legal challenges and enforcement complaints over alleged violations of consumer privacy rights. Whether they’ll change their practices, however, remains to be seen.

TikTok argues that a new US law aiming to force it into a sale or face a nationwide ban is unconstitutional, potentially violating millions of Americans’ free speech rights.

In light of widespread signal loss and an uptick in data privacy regulations, ad targeting and measurement are becoming increasingly challenging feats.

New findings published by Adalytics suggest that Colossus stood out in a field of 16 SSPs for consistently declaring user IDs in ad exchanges that did not match actual IDs.