Kendra Barnett is a senior tech reporter at Adweek. She covers a range of topics including advertising technology, platforms, and the intersection of media and privacy, with a focus on marketing and advertising trends. Kendra's work has been featured in Global Advertising News, NewsBreak, Yahoo Finance, and other prominent publications.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Kendra's coverage spans a wide range of topics within content & publishing, privacy & cybersecurity, and sports. She heavily relies on press releases and data citations for her articles. For those looking to pitch ideas to Kendra, it would be beneficial to provide newsworthy information or data that aligns with her themes and topics.
She covers various industries such as beauty, advertising, entertainment, retail/e-commerce trends along with specific brands like Beyond Meat and AB InBev. Privacy-focused news related to companies like Apple & Google or Meta (formerly Facebook) might also interest her.
Considering the variety in Kendra's coverage attributes and the broad spectrum of covered topics/themes, she seems open to receiving pitches from different sources including businesses/organizations making announcements or releasing relevant data points.
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The Hyve Group-owned event is pushing existing sponsors to resign by today, with rates starting around $50,000.
ChatGPT ads are coming to the U.K., Brazil, Japan, South Korea, and Mexico, the company said The future of brands gets decided here.
By: Kendra Barnett
Despite the fact that revenue beat analyst projections, the 12% year-over-year increase represents The Trade Desk’s slowest revenue growth since the Covid-19-era ad downturn in 2020.
TikTok is investing more aggressively in AI ads infrastructure while deepening its walled garden.
At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI
Compensation among adtech CEOs varied sharply in 2025, with Jeff Green leading the pack at $27.4 million—while most peers earned far less and CEO-to-worker pay gaps across the sector remained below the median ratio seen in the S&P 500.
By: Kendra Barnett
Microsoft’s top advertising executive, Kya Sainsbury-Carter, is leaving the company after three years in the role, to be replaced by LinkedIn ads exec Matt Derella.
By: Kendra Barnett
At Google Marketing Live this week, the tech titan upped its bet on AI-enabled commerce and said it’s evolving the AI ad experience
By: Kendra Barnett
Omnicom CEO John Wren earned nearly $70 million in 2025—more than twice the combined pay of every other major advertising holdco CEO, with Publicis’ Arthur Sadoun trailing as the next-highest earner at $9.4 million.
By: Kendra Barnett
As AI agents flood the web, a fast-growing maze of protocols—from MCP and A2A to AdCP, UCP, and TAP—is emerging to power how bots buy ads, make payments, and transact online.
