Seb Joseph

Commerce media is having a moment -- and with a market expected to exceed $112 billion in 2025, according to the Winterberry Group, it’s easy to see why.

The indie pitch now is agility, innovation and a tech playbook nimble enough to charm advertisers who want the big agency industrial complex.

The squeeze on agency holding companies keeps getting tighter.

If all this sounds familiar it’s because agency CEOs have been preaching the gospel of operating models for years.

The publisher has increased its brand safe ad inventory by up to 20%, up from 16% just six months ago.

Amazon's grip on TV advertising keeps tightening, and now it's gunning for the industry’s biggest payouts: upfront commitments and scatter market budgets.

Index CEO Andrew Casale sees curation as the biggest shake-up in programmatic advertising since header bidding -- maybe even bigger.

Advertisers want more proof that ad tech vendors are taking only what they claim because the more money that reaches publishers.

Publishers have a lot of questions about AppNexus co-founder Brian O'Kelley's plans to fix the ad tech ecosystem with his platform Scope3.

The ad tech cycle is forever in reputation rehab: scandal, outrage, reform, repeat