Seb Joseph

Somewhere in Cannes over dinner, one ad exec asked the question nobody likes asking out loud: would anyone actually notice if they just didn’t turn up to any of this? They weren’t being cynical. If anything, they were being candid. They’d spent the week running from meeting to meeting and couldn’t point to a single […]

How creators became the talent behind marketing’s entertainment pivot. Cannes didn't so much reveal that shift as rubber-stamp it.

Bose has a new entertainment division. Its cmo hasn’t used a creative agency in five years. The two things are related.

The more versions of this perspective that got shared, the more it became clear there was a deeper frustration underneath it from others.

Dollar Shave Club already makes 90% of its advertising in-house. Its new brand boss wants AI to close the rest of the gap.

European ad spend keeps compounding at rates well above GDP growth, but the composition is shifting hard, per IAB Europe.

An ad analyst's inconvenient truth: the industry sold itself cheap and stopped defending why it's worth more

or all the talk of change, the accounts going into review in 2027 may offer the industry its clearest shot yet at resolving remuneration.

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →

For that to happen, SharkNinja needed the right programming — the social-first comedy formats already dominating feeds to be precise.