Amanda Perelli is a Senior Reporter at Business Insider. She focuses on the creator economy, exploring topics such as YouTube, startups, and social media, while also covering themes related to publishing, tech, and culture. Amanda's work has been featured in numerous outlets including Yahoo Finance, Business Insider South Africa, and Entrepreneur Media.
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Amanda Perelli's coverage predominantly revolves around the influencer and creator economy, encompassing topics such as social media, startups, and YouTube. Given her focus on these areas, she may be particularly interested in pitches that provide insights into emerging trends within the creator economy or offer data-driven analysis of influencer marketing strategies.
As Amanda frequently cites data in her articles and covers themes related to content & publishing and business, she might find value in receiving pitches from companies or experts who can present compelling industry-specific data or share expertise on navigating the business aspects of content creation.
Since Amanda does not have a specific geographic focus but operates within the United States, sources with knowledge of U.S.-centric developments in the influencer space would likely be most relevant for her coverage.
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Creator startup Outlandish is blending live selling on TikTok Shop with in-person retail in its new LA store.
By: Amanda Perelli
TikTok hosted an invite-only creator summit in LA last week dedicated to long-form video but didn't mention the potential US ban.
By: Amanda Perelli
TikTok creator manager Norissa Samuels shared best practices for posting on TikTok at the company's recent LA creator summit.
By: Amanda Perelli
Alex Cooper, the host of "Call Her Daddy," has been teasing a secret project. She also recently filed a trademark application for a product called "Popular Vodka by Unwell."
By: Amanda Perelli
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By: Amanda Perelli, Madeline Berg
Alex Cooper, star of "Call Her Daddy," has unveiled plans to launch Unwell Hydration with Nestlé. It's an electrolyte beverage targeted at women.
By: Amanda Perelli, Geoff Weiss
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LinkedIn is the latest tech platform to add a short vertical video feed to its app.
By: Amanda Perelli, Madison Hoff
BI spoke with influencers, managers, and other creator-economy insiders to understand how the industry is reacting to a potential TikTok ban.
By: Amanda Perelli
YouTube star MrBeast has a new competition show that will debut Thursday on Amazon Prime Video.
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