By: Kim Bhasin
When Michael Preysman, a co-founder of the sustainable clothing retailer Everlane, heard that the brand would be acquired by fast-fashion giant Shein, he was stunned.


Kim Bhasin is a Senior Reporter at Bloomberg News and Bloomberg Businessweek, specializing in celebrity and athlete business deals within the realms of retail, e-commerce, and the fashion industry. With a keen focus on corporate finance and the dynamics of store management, Kim explores the intersection of luxury goods and apparel design. His work has been featured in a variety of prominent publications, including TIME, Fortune, and The New York Times.
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Kim Bhasin's coverage primarily focuses on sports and business, with an emphasis on private sector announcements. He is likely to be responsive to pitches related to corporate developments within the sports industry, such as mergers and acquisitions or financial forecasts for major companies.
Given his focus on private sector announcements and press releases, Kim may be interested in receiving pitches that highlight exclusive insights into corporate strategies, market trends impacting major brands like Foot Locker or Lululemon, or the impact of high-profile figures like David Beckham or Kanye West on the sports business landscape.
While Kim’s geographic focus isn't specified, it would still be beneficial to tailor pitches towards news relevant to North American markets due to his association with Bloomberg News.
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