Anna Hensel

This is the latest installment of the DTC Briefing, a weekly Modern Retail+ column about the biggest challenges and trends facing the volatile direct-to-consumer startup world.

Stitch Fix wants its clients to get to know its stylists better, which the company is doing today with the launch of profiles.

Many DTC brand founders say they are playing the Black Friday sales period more conservatively this year, keeping profitability in mind.

How to prepare for potential tariffs, and how they will impact consumer spending, are the biggest things on the minds of DTC CEOs.

Simple Modern unveiled Trevi, a new hydration brand for people who want better-tasting electrolyte powders but aren't hardcore athletes.

Overall, executives at DTC startups said that more customers seemed to use this Black Friday and Cyber Monday period to stock up compared to years past.

As the chief product and merchandising officer at KiwiCo, Lisa Hom helped oversee the company's launches into Barnes & Noble and Target.

This is part of the Modern Retail Vanguard, a series highlighting the behind-the-scenes talent powering the world's top retail brands. More from the series →

The defining theme of 2024 was that customers are becoming more discerning. And DTC startups have to adapt.

True Classic's co-founder and CEO, Ben Yahalom, outlined how the apparel brand plans to grow even more in 2025.