By: Anna Hensel
Overall, executives at DTC startups said that more customers seemed to use this Black Friday and Cyber Monday period to stock up compared to years past.
Anna Hensel is a managing editor at Modern Retail. She covers a range of topics including retail, retail technology, e-commerce, and the business aspects of marketing and advertising, with a particular focus on startups and current trends like inflation and fitness brands. Anna's work has been featured in Glossy and Modern Retail.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
Not enough data
Anna Hensel's articles predominantly focus on business and product promotions within the direct-to-consumer (DTC), e-commerce, startups, retail, and branding sectors. Her coverage often includes industry-specific insights and data citations. Therefore, she is likely to be receptive to pitches that offer unique data-driven perspectives on trends in DTC or e-commerce businesses. Additionally, offering expert analysis on emerging startup strategies or innovative retail practices may capture her attention.
As Anna does not specify a geographic focus but covers international topics such as branding and retail strategies across various markets, consider providing global perspectives when reaching out to her with relevant stories or insightful commentary related to DTC brands' expansion into new territories or cross-border e-commerce challenges.
This information evolves through artificial intelligence and human feedback. Improve this profile .