Anna Hensel is the Managing Editor at Modern Retail. She covers a range of topics within retail and e-commerce, focusing on themes such as business economics, retail technology, and marketing strategies, with particular interest in startups and industry shifts like inflation and fitness trends. Anna's insights and expertise have also been featured in Glossy and Modern Retail.
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Anna Hensel's articles predominantly focus on business and product promotions within the direct-to-consumer (DTC), e-commerce, startups, retail, and branding sectors. Her coverage often includes industry-specific insights and data citations. Therefore, she is likely to be receptive to pitches that offer unique data-driven perspectives on trends in DTC or e-commerce businesses. Additionally, offering expert analysis on emerging startup strategies or innovative retail practices may capture her attention.
As Anna does not specify a geographic focus but covers international topics such as branding and retail strategies across various markets, consider providing global perspectives when reaching out to her with relevant stories or insightful commentary related to DTC brands' expansion into new territories or cross-border e-commerce challenges.
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By: Anna Hensel, Cale Guthrie Weissman
According to multiple sources, Win Brands Group has been looking to sell its weighted blanket brand, Gravity Blankets, over the spring and summer. That does not rule out that Win Brands Group may be looking to sell other brands as well.
By: Melissa Daniels, Julia Waldow, Allison Smith, Anna Hensel
On Thursday, former Nike employees rushed to social media and group chats to share their reaction to the news that the sneaker giant's CEO, John Donahoe, was stepping down in October after a rocky tenure.
By: Anna Hensel
This is the latest installment of the DTC Briefing, a weekly Modern Retail+ column about the biggest challenges and trends facing the volatile direct-to-consumer startup world.
By: Anna Hensel
In a sea of brands vying for spots on top toy lists, baby and toddler brand Lalo aims to stand out by appealing to the sensibilities of millennial parents.
By: Anna Hensel
Historically, CPMs have gone up on Facebook during presidential election cycles. But, brands just can't stop advertising with the holiday season around the corner.
By: Anna Hensel
Character, a home improvement startup, will be selling its faucet installation kits in more than 1,200 Walmart stores nationwide. The goal is to not only drive more sales for Character, but also help retailers sell more faucets or picture frames.
By: Anna Hensel
On Tuesday, OpenStore, an aggregator of Shopify brands, announced the launch of OpenDesk, an AI-driven customer support tool that it will start selling to other Shopify brands.
By: Anna Hensel
Some startups like Bonobos and MeUndies are undergoing brand refreshes as they enter their teenage years.
Interior design startup Havenly has been on a brand acquisition tear this year, buying up The Citizenry, St. Frank and most recently, Burrow.
By: Anna Hensel
E.l.f's collaborations with Liquid Death and Stanley are a key part of a marketing engine that has fueled 22 consecutive quarters of growth.
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