By: Anna Hensel
This is the latest installment of the DTC Briefing, a weekly Modern Retail+ column about the biggest challenges and trends facing the volatile direct-to-consumer startup world.
Anna Hensel is the Startups Editor at Modern Retail, where she covers the latest trends and developments in the direct-to-consumer (DTC) industry. With a focus on startups and emerging brands, Anna's articles explore topics such as brand expansions, marketing strategies, and industry analysis. Her work has also been featured in Glossy, providing valuable insights into the world of retail and e-commerce.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
Anna Hensel's articles predominantly focus on business and product promotions within the direct-to-consumer (DTC), e-commerce, startups, retail, and branding sectors. Her coverage often includes industry-specific insights and data citations. Therefore, she is likely to be receptive to pitches that offer unique data-driven perspectives on trends in DTC or e-commerce businesses. Additionally, offering expert analysis on emerging startup strategies or innovative retail practices may capture her attention.
As Anna does not specify a geographic focus but covers international topics such as branding and retail strategies across various markets, consider providing global perspectives when reaching out to her with relevant stories or insightful commentary related to DTC brands' expansion into new territories or cross-border e-commerce challenges.
This information evolves through artificial intelligence and human feedback. Improve this profile .