Editor - brand and marketing and education, FE Digital
Anushree Bhattacharyya is an Editor - brand and marketing and education at FE Digital. She specializes in marketing and advertising, with a keen focus on the food and beverages sector, business economics, and e-commerce trends in India. Anushree's insights and analyses have been featured in the Financial Express (India).
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India (National)
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Anushree Bhattacharyya's coverage primarily centers around marketing, branding, and digital transformation within the Indian market. She often includes press releases and cites data in her articles.
When reaching out to Anushree, consider providing insights on new marketing strategies, successful branding initiatives or significant business expansions within India. Additionally, pitches related to digital transformation with a focus on privacy and safety could also be well-received.
As she focuses nationally on India, relevant information about local companies' successes or challenges would likely be of interest to her.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: Anushree Bhattacharyya
There was a time when a brand would rope in a popular actor, singer, or athlete dubbed as a celebrity to promote the product.
By: Anushree Bhattacharyya, Tiwari
Alcohol has been a part of human culture for thousands of years, from ancient rituals to modern celebrations.
By: Gopika Nair, Anushree Bhattacharyya
In conversation with BrandWagon Online, Sanjeev Bikhchandani, founder, Info Edge and non-executive director, Zomato, emphasises the importance of innovation and adaptability in a competitive market.
By: Anushree Bhattacharyya
Quick commerce is expanding into new categories with one in four electronics purchasers and one in three personal care buyers purchase via quick commerce.
By: Anushree Bhattacharyya
At a time when content on television is being redefined, the shelf life typically is seasonal, Bigg Boss – the reality show aired on Hindi General
By: Anushree Bhattacharyya, Tiwari
Voltas Limited -- A Tata Enterprise, and Ardutch B.V. (a subsidiary of Arçelik A.S.; part of the Koç Group – Turkey's largest industrial and services group), established a joint venture company (JVC) in India, to enter the consumer durables market in 2017
By: Anushree Bhattacharyya, Gopika Nair
In a world of fiction, reality no longer bites, infact it is a welcome move. And this is exactly how Warner Bros Discovery has created its content strategy.
By: Anushree Bhattacharyya
“Create with the heart; build with the mind,” Criss Jami, an American poet, essayist and philosopher once said.
By: Anushree Bhattacharyya
Mentos as a brand recently turned a value worth a billion Euro, which further emphasises that it is a very powerful brand globally
By: Anushree Bhattacharyya
It has been about a year, post the implementation of 28% GST (goods and services tax) on full face value for online gaming, and the sector has been reeling under the effect, ever since.
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