Anushree Bhattacharyya

It said that the simplest ideas can turn the tide in your favour or against you. But then what happens to the concept largely borrowed from the Generative AI platform?

As the world transforms digitally, it is only fair that a digital transformation company like Salesforce has joined the bandwagon when it comes to creating its campaign.

There was a time when a brand would rope in a popular actor, singer, or athlete dubbed as a celebrity to promote the product.

Alcohol has been a part of human culture for thousands of years, from ancient rituals to modern celebrations.

In conversation with BrandWagon Online, Sanjeev Bikhchandani, founder, Info Edge and non-executive director, Zomato, emphasises the importance of innovation and adaptability in a competitive market.

Quick commerce is expanding into new categories with one in four electronics purchasers and one in three personal care buyers purchase via quick commerce.

At a time when content on television is being redefined, the shelf life typically is seasonal, Bigg Boss – the reality show aired on Hindi General

Voltas Limited -- A Tata Enterprise, and Ardutch B.V. (a subsidiary of Arçelik A.S.; part of the Koç Group – Turkey's largest industrial and services group), established a joint venture company (JVC) in India, to enter the consumer durables market in 2017

In a world of fiction, reality no longer bites, infact it is a welcome move. And this is exactly how Warner Bros Discovery has created its content strategy.

“Create with the heart; build with the mind,” Criss Jami, an American poet, essayist and philosopher once said.