Christina Moniz

Vespa has built a niche, but it needs to move away from being a premium ‘foreign product' to an aspirational badge for the modern Indian consumer.

Executive director of PVR INOX, tells what the success of Dhurandhar 2 means for the company and the industry at large.

Helena Kuylenstierna, director, H&M India, talks about what its new initiatives mean for Gen Z and the brand’s growth plans for the Indian market.

Experts say in-house agencies should consider redefining their value proposition, either by specialising or by collaborating with specialists

Premium Affordable pricing, rurban expansion and premiumisation have made Nescafé a key business driver for Nestlé in India Written by May 11, 2026 05:30 IST This article was first uploaded on May eleven, twenty twenty-six, at thirty minutes past five in the morning.

Shekhar Banerjee, president, client solutions, WPP Media South Asia talks about the firm's rebranding strategy, its efforts in upskilling talent in AI capabilities and the increasing relevance of the media agency in today's industry

Fake AI usage is creating new risks for legacy brands, blurring the lines between authentic communication and manufactured content

Goafest 2026 begins today in Goa, bringing together leading advertising and media industry figures to discuss AI, changing consumer behaviour and the future of marketing.

Fevicol's new ‘Kursi Pe Nazar' campaign, based on a script by late ad legend Piyush Pandey, highlights how the adhesive brand continues to blend humour, Indian cultural insights and evolving storytelling formats to stay relevant across generations.

Sunsilk's consistent brand refresh, innovation and distribution depth have driven its turnover to over Rs 1,000 crore