Christina Moniz

A social-first strategy and expansion beyond winter skincare have helped Vaseline in reaching the Rs 1,000-crore mark

The 73rd Cannes Lions Festival sees India winning 2 Silver and 2 Bronze Lions, with fewer shortlists amid stricter judging and budget challenges. Cultural insight and storytelling remain key for future success.

While India's shortlist tally crawled to 24 on Day 3 of the 2026 Cannes Lions, its metal haul remained frozen at five, prompting industry experts to warn that domestic agencies are over-relying on basic execution AI instead of building proprietary data ecosystems.

Amazon's ecosystem is a clear advantage as it gears to take Amazon Now to 300 Indian cities; the challenge would be to go beyond the top 15

While AI and technology dominated conversations at Cannes 2026, most big winning campaigns were rooted in human and cultural insights

India's advertising industry faces a deep creative crisis after a sharp decline at Cannes Lions, highlighting issues of credibility, originality, and relevance as agencies chase awards over real consumer impact.

Innovist's bet on science- and ingredient-led positioning separated it from many D2C players, helping it clinch a mega deal with L'Oreal

Advertisers are cashing in on football's expanding economy this World Cup season, both on and off the live broadcast

RK Swamy's MD & group CEO Shekar Swamy talks about their investments in businesses like brand consulting and customer experience, and explains why its homegrown integrated model gives it an edge in today's time

Energy drinks will need to reframe their positioning in the wake of recent FSSAI directives