Kanchan Srivastava is a Senior Assistant Editor at various prominent publications. She specializes in marketing and advertising, with a focus on advertising campaigns, technology, and the broadcasting industry, as well as business and economics. Kanchan's insights and expertise have been featured in IMPACT Weekly Magazine, exchange4media, Pitch Magazine, and The Free Press Journal.
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India (National)
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Kanchan Srivastava's articles predominantly focus on content and publishing, with a significant emphasis on citing data. She seems to be interested in trends and insights backed by reliable information.
Given her reliance on data and press releases, she may respond well to pitches that offer unique access to relevant industry statistics or exclusive company announcements related to advertising, media industry mergers, digital marketing trends, or the Indian economy. Additionally, if you have proprietary research or insider perspectives related to these topics, they might capture Kanchan's attention.
As Kanchan does not specify a geographic focus but covers topics such as the Indian economy and specific developments within India (e.g., Nissan's investment plans for India), offering insights into these areas could potentially resonate with her coverage.
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Publishers demand 15-25% hike in ad rates saying newsprint, fuel and other input costs have moved up sharply
By: Kanchan Srivastava
Unlike brands, publishers cannot pass higher input costs on to advertisers. Advertising rates are determined less by production costs than by measurable outcomes, audience quality & ROI, insiders say
A weak monsoon could squeeze rural incomes, raise food inflation and slow consumption in price-sensitive markets. But marketers say the impact may not be uniform
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By: Kanchan Srivastava
A new WARC report finds marketers believe creativity drives growth, but most cannot prove its business impact. As CFO scrutiny rises and AI reshapes measurement, creative ROI is under fresh debate
The shift to E20 is pushing automakers beyond product marketing towards education-led communication, as consumer trust becomes as critical as vehicle compliance
By: Kanchan Srivastava
Nearly a year after the pilot survey was announced, fieldwork is yet to begin. As publishers question the survey framework, the future of India's print media currency remains uncertain
Advertisers have quietly rebuilt their print planning playbook—combining ABC circulation data, proprietary market intelligence, consumer insights and business outcome metrics
Marketers say the next phase of retail media growth will be defined not by shopper data alone, but by how quickly platforms turn that data into actionable insights
Ad rates are traditionally determined by readership, circulation, market leadership, inventory and advertiser demand.
By: Kanchan Srivastava
INS call for 15% ad surcharge from Aug 1 has triggered discussion over whether an industry body should step into what has traditionally been a bilateral negotiation between publishers & advertisers
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