Kanchan Srivastava

Narayanaswami Shekhar, Chairman of IOAA & CEO of Times Innovative Media, speaks to e4m on RoadStar's adoption, agency concerns

As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes

As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes

Publishers demand 15-25% hike in ad rates saying newsprint, fuel and other input costs have moved up sharply

Unlike brands, publishers cannot pass higher input costs on to advertisers. Advertising rates are determined less by production costs than by measurable outcomes, audience quality & ROI, insiders say

A weak monsoon could squeeze rural incomes, raise food inflation and slow consumption in price-sensitive markets. But marketers say the impact may not be uniform

A new WARC report finds marketers believe creativity drives growth, but most cannot prove its business impact. As CFO scrutiny rises and AI reshapes measurement, creative ROI is under fresh debate

The shift to E20 is pushing automakers beyond product marketing towards education-led communication, as consumer trust becomes as critical as vehicle compliance

Nearly a year after the pilot survey was announced, fieldwork is yet to begin. As publishers question the survey framework, the future of India's print media currency remains uncertain

Advertisers have quietly rebuilt their print planning playbook—combining ABC circulation data, proprietary market intelligence, consumer insights and business outcome metrics