Kanchan Srivastava is a Senior Assistant Editor for exchange4media and Pitch Magazine. With a focus on business and marketing, Kanchan covers a wide range of topics including mergers and acquisitions, advertising trends, and the impact of technology on industries. Her work has also been featured in IMPACT Weekly Magazine.
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Kanchan Srivastava's articles predominantly focus on content and publishing, with a significant emphasis on citing data. She seems to be interested in trends and insights backed by reliable information.
Given her reliance on data and press releases, she may respond well to pitches that offer unique access to relevant industry statistics or exclusive company announcements related to advertising, media industry mergers, digital marketing trends, or the Indian economy. Additionally, if you have proprietary research or insider perspectives related to these topics, they might capture Kanchan's attention.
As Kanchan does not specify a geographic focus but covers topics such as the Indian economy and specific developments within India (e.g., Nissan's investment plans for India), offering insights into these areas could potentially resonate with her coverage.
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Industry observers believe Apple has maintained a tech-savvy, smart, aspirational and upmarket image in India and rides on the ‘premiumization’ trend
By: Kanchan Srivastava
As per data.ai's report, avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022
Financial reports of the leading FMCG firms indicate a drop in their ad spend to revenue ratio over the years. Analysts discuss the factors behind the trend
By: Kanchan Srivastava
In his first-ever media interview in his new role at Maruti Suzuki India, Partho Banerjee, Senior Executive Director, Sales & Marketing, speaks exclusively to e4m about his vision for the carmaker
By: Kanchan Srivastava
X's Brand-Safety scores were reported very low for 5 months, in some cases at 70%, while it was 99.99%, claims the social media firm
By: Kanchan Srivastava
Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls
By: Kanchan Srivastava
Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company's marketing strategies, expansion plans, brand philosophy and more
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
By: Kanchan Srivastava
Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be tabled after the new government is installed, ad experts say
After presenting RoadStar before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency since AAAI has been seeking clarity over unified privacy protocol
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