Kanchan Srivastava is a Senior Assistant Editor at a leading media outlet. She specializes in programmatic advertising, exploring its impact and evolution within the digital marketing landscape. Kanchan's insights and analyses have been featured in Pitch Magazine, IMPACT Weekly Magazine, and exchange4media.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
India (National)
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Kanchan Srivastava's articles predominantly focus on content and publishing, with a significant emphasis on citing data. She seems to be interested in trends and insights backed by reliable information.
Given her reliance on data and press releases, she may respond well to pitches that offer unique access to relevant industry statistics or exclusive company announcements related to advertising, media industry mergers, digital marketing trends, or the Indian economy. Additionally, if you have proprietary research or insider perspectives related to these topics, they might capture Kanchan's attention.
As Kanchan does not specify a geographic focus but covers topics such as the Indian economy and specific developments within India (e.g., Nissan's investment plans for India), offering insights into these areas could potentially resonate with her coverage.
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By: Kanchan Srivastava
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone
By: Kanchan Srivastava
While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands at Rs 10 cr; shadow advertising accounts for 1/4th of the political ads, shows Facebook’s ad library data
Nine of the 10 most downloaded fantasy sports apps in the world are Indian, as per data.ai report
By: Kanchan Srivastava
The subscription revenue of the OTT player surged five-fold in a year, as per the company’s financials
By: Kanchan Srivastava
In an exclusive conversation with e4m, Advocate Sanjay Basu shared his vision behind acquiring Bangla daily Ei Samay. He also discussed the paper's positioning & expansion plans for his media venture
Industry experts say poll pundits & news channels need to refine methodologies and move along with changes in political landscape and voter preferences to avoid such ‘directionally-wrong’ predictions
By: Kanchan Srivastava
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
By: Kanchan Srivastava
Industry observers share that political parties gearing up for the state polls and the upcoming Budget are likely to bring in more ad money for the media houses
Will BMC’s proposed upcoming policy to prioritize public safety and compliance, reshape Mumbai’s OOH advertising?
OOH, one of the oldest forms of advertising, gets its maiden universal measurement system; if the industry plays along.
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