Arielle Feger is a newsletter analyst at EMARKETER. She focuses on areas such as retail, e-commerce, marketing and advertising, and financial technology, with particular attention to topics like AI, Amazon, and Walmart. Arielle's insights and analyses have been featured in eMarketer.
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Arielle's focus on retail, online shopping, and e-commerce indicates that she would likely be interested in pitches related to trends and data-backed insights within the retail industry. Given her heavy reliance on citing data, providing access to relevant statistics or exclusive research may increase the chances of successful outreach.
She often covers topics such as product promotions, sales & marketing, and deals & promotions. Therefore, sending pitches that align with these themes could effectively catch her attention. Consider offering unique perspectives on emerging trends in consumer behavior or innovative strategies being adopted by retailers.
It seems like Arielle doesn't have a specific geographic focus but rather concentrates on broader industry-specific trends and developments within the retail sector.
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By: Arielle Feger
Article Jan 8, 2025 In 2025, will be shaped by consolidation, stricter data privacy measures, and AI-driven marketing.
By: Arielle Feger
Article Jan 9, 2025 As of February 16, 2025, will , a data collection technique that gathers information about a particular device, browser, or user.
Article Jan 14, 2025 Key stat: Department stores are the most popular destination for personal luxury goods purchases, with 44.5% of
By: Arielle Feger
DoorDash aims to transform how brands connect with customers through two new partnerships intended to make ads more relevant and shopping more personalized.
By: Arielle Feger
A lot can happen in a week. Rue21's customer overlap with TikTok Shop could position the brand to benefit from a potential TikTok ban. Meanwhile, Gen Z consumers are increasingly choosing alcohol-free lifestyles, reflecting health-conscious preferences. Cost-consciousness drives brand switching, but convenience remains key in purchase decisions.
60% of US retail professionals say charging customers for returns has resulted in an increase of adoption in their free return methods, while 54% say it has cut down on return rates, according to a September 2024 survey from the National Retail Federation (NRF) and Happy Returns.
By: Arielle Feger
Article Jan 21, 2025 In 2025, there will be a stronger focus on performance as advertisers seek to prove their efforts are worth the investment.
By: Arielle Feger
Article Jan 21, 2025 An increasingly fragmented ecosystem has made it difficult for to track campaign performance across multiple , said
While 2024 saw the rise of “Sephora kids ”, in 2025 more beauty brands may target Gen X consumers to grow sales amid a challenging economy.
Traditional is giving way to agentic AI, which consists of autonomous agents capable of independently performing tasks, making real-time decisions, and learning from experience. Though it's still in its early phases, agentic AI enables to enhance operational efficiency, personalize customer interactions, and drive innovation.
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