Arvind Hickman

Attracting adland's brightest minds, Leos always delivers creatively. Still can't get anyone to drink Bundy, however.

QIC has launched “Chasing Sunshine”, a colourful new campaign to unveil this year’s Spring and Summer fashion via creative agency Jane Doe Creation. With the aim to make QIC the go-to fashion destination for Australian families, “Chasing Sunshine” encourages them to visit stores where they can update their seasonal wardrobe. Connecting to the simple joy […]

Salesforce has launched Agentforce, its next generation of AI technology, designed to carry out everyday tasks for humans autonomously.

REA Group has rolled out a new Customer Group structure designed to better service customers, simplify their workflows and deliver efficiencies that support their businesses. The change has doubled the number of people in its dedicated Customer Group with the customer product and services teams set to join the sales, marketing and customer support functions […]

Australia’s South West, the Regional Tourism Organisation representing the area from Bunbury to Bremer Bay, is excited to launch its new brand platform, ‘Dream Deeper’. This strategic rebranding aims to bring together the region’s tourism industry and appeal to visitors seeking depth and authenticity in their travels.   The new brand capitalises on the success of […]

Industry leaders and analysts have handed down their verdict on the Mike Sneesby era at Nine and thrown some names – including one Google-sized curveball – into the ring for who could succeed him.

The Federal Government has released new legislation that places greater responsibility on banks, telcos, social media, paid search engine advertising and direct messaging services to tackle scams.

In January, brands and media buyers will be able to target audiences across 10 Play, Paramount+ and Pluto in a single transaction with a blended CPM. Linear TV inventory will be added in the second half of 2025. That was the major announcement at Paramount's upfront event today, with the return of Big Brother another highlight.

Media buyers have been calling for a converged advertising solution for years, and are naturally delighted that Paramount Australia is finally able to deliver it. This positions the globally-owned local TV company in a unique position, even though the market is unsure about ‘blended CPMs' and whether flexibility in buying strategies will be backed in.

Seven's cooking reality series ratings are up week-on-week even if the standard of cooking tanked. Nines's blockheads continue to do the business as the program won prime time Tuesday.