The collaboration, which has been “a long time coming”, will hit toy shop shelves in autumn. The world's most famous blue heeler is being given a Lego makeover.
Arvind Hickman is a Journalist at Mi3 Australia. He writes extensively about media, advertising, and business topics, drawing on his experience as the former media editor of Campaign in London. Arvind is featured in PRWeek, Campaign (UK), Campaign US, Campaign India, and B&T.