Lauren Nicolle

Featuring more than 1,600 exhibitors, Vitafoods Europe 2026 is set to bring more than 30,000 delegates to Barcelona next week (5-7 May), making it the largest show to date.

UK-based retailer Holland & Barrett has announced a new partnership with digital health services provider Phlo in a bid to provide a holistic approach to weight management.

French ingredient supplier Nexira has launched a “holistic and clinically substantiated” ingredient for premenstrual syndrome (PMS).

Since coming to market seven years ago, Nourished has sold more than 60 million custom vitamin stacks worldwide and has launched into over 35,000 retail settings. CEO and Founder Melissa Snover discusses the macro trends currently driving the global supplement market and how the company has found success.

PharmExtracta’s precision probiotic iNatal has been recognized for delivering a “much-needed, scientifically grounded solution” which supports women during pregnancy.

French ingredient supplier Weishardt has launched an ultra-low molecular weight marine collagen, enabling enhanced bodily absorption and bioavailability.

Balchem is capitalizing on the positive results it has seen through consumer-facing marketing, now actively partnering with social media influencers to spread the word about its flagship ingredients.

Once a niche sports supplement, creatine has surged into the mainstream, straining production lines and leaving German supplier Alzchem struggling to keep pace with demand.

The European Commission has confirmed that it will open a call for evidence and a public consultation on setting Maximum Permitted Levels (MPLs) for vitamins and minerals in supplements and fortified foods this year.

Economic uncertainty is driving consumers towards comforting, familiar flavours, according to Mintel’s 2026 The Future of Flavours report.