Barry Schwartz is the Executive Editor at Search Engine Land. He specializes in areas such as tech, software, consumer tech, and marketing, with a particular focus on SEO, AI, and e-commerce. Barry is featured in Behavioral Scientist, MarTech, and BloodHorse, among others, and is well-respected for his expertise in the search marketing industry.
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Barry Schwartz’s articles predominantly focus on content and publishing, along with product promotions in the realm of Google, Bing, SEO strategies, and internet search. Given this emphasis, he would likely be most responsive to pitches that offer valuable insights into new products or tools related to search engines and SEO.
Considering his coverage attributes such as press releases and event coverage, Barry may be interested in announcements about new features or updates from major players like Google or Bing. Additionally, if you have information about significant changes impacting SEO strategies or internet search behaviors backed by data-driven analysis or expert commentary it could capture his attention.
While there's no specific geographic focus mentioned for Barry's reporting, given the international scope of topics like Google and Bing covered in his articles, a global perspective might be more relevant than a localized one when reaching out to him.
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— And now we have the Kwanzaa decorations live in the Google Search results. Just search for [ Kwanzaa ] to see them.
By: Barry Schwartz
This last Google core update was more impactful than the December core update but not the August or March 2024 core updates.
By: Barry Schwartz
Google Ads added a new brand control override for Performance Max campaigns that lets you override the exclusion for Shopping Ads. The check box is under the brand exclusions section and reads, "Allow Shopping ads on searches that mention excluded brands."
Microsoft is testing a new section in Bing Search titled "How to pick." It helps you figure out what product you should pick, by breaking down the options and configurations.
Google Ads seems to be testing showing search ads in the Google Search results without ad copy, without the ad description text you added to your ads. I guess Google wants to see what type of impact this has on ad performance.
Google is now showing payment options on some retailer's knowledge panels. This comes after Google started asking for the payment options a business accepts in Google Merchant Center, although, it might be unrelated (we don't know).
By: Barry Schwartz
Google has offered up its remedies over its antitrust case with the Department of Justice - it was forced to, it didn't want to. Google said it will appeal the Court's decision but the process requires that we first file proposed remedies.
Google is holding its year end Christmas parties now and I spotted this video walkthrough from one of the vendors that showed a Super Mario station. I'll embed the video below but I stitched this pho
By: Barry Schwartz
On Thursday, December 19th at 12 pm ET, Google began its release of the Google December 2024 spam update . It seems like that update kicked into gear the day or so after it was released, but honestly, it is hard to tell if the damage is from the spam update or the tail end of the completed Google December 2024 core update (which completed the day before).
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