Laurie Sullivan

IAB Tech Lab, the Interactive Advertising Bureau’s technology arm, has been working on a roadmap for agentic advertising standards, with advancements

Today's release introduces new capabilities intended to make agentic deployments more practical and move into production. The updated framework was designed to improve consumer privacy and regulations and has been tested to ensure all decisions are made with accuracy and precision.

The drone delivery business will allow DoorDash to explore a variety of agentic AI ordering opportunities and a partnership with companies like Shopify. Some of these opportunities for media buyers could create a different type of retail media network not yet explored.

Advertisers should soon have plenty of energy to run ad campaigns and projects related to advancing artificial intelligence (AI).

Amazon completed its $50 billion investment in OpenAI when it recently fulfilled its commitment on a remaining infusion of $35 billion promised at the time that the ChatGPT maker met certaincriteria.

Two of the three major Apple devices, where advertisers connect most with consumers, did well in terms of generating revenue during the second calendar quarter of 2026, end June.

Teads Holding filed a lawsuit against Google LLC andits parent company, Alphabet Inc., in the Southern District of New York on August 3, 2026, seeking

As agentic and AI reshuffle channels, execs at Marketbridge and Meltwater explain the challenges to taking on and accounting for machines making more decisions.

An executive shakeup across Google's parent company Alphabet was announced Wednesday amid restructuring of the company's artificial intelligence (AI) divisions as competition heats up.

PubMatic has introduced a framework for its AgenticOS platform that provides the ability to customize, in order to maintain human control and auditability over autonomous AI agents.