Agencies expect the ad unit, launched Friday, will have high-performance metrics for a variety of reasons, but some are disappointed in restrictions the iPhone maker put on media buys.
Laurie Sullivan is a Writer and Editor at MediaPost. She specializes in marketing and advertising, with a keen focus on advertising technology, AI, and machine learning, exploring themes such as programmatic advertising and generative AI. Laurie has been featured in a variety of publications, including Hunter Valley News, Muswellbrook Chronicle, Editor & Publisher Magazine, and Yahoo Finance.
















