Juventus has filled one of the vacant positions on its men's team shirt, announcing global asset management firm Azimut as the new sleeve sponsor while TikTok has upgraded to shirt sponsor of the…
Ben Cronin is the Global Head of Publicis Sport & Entertainment. He specializes in sports business and athlete activism, exploring the sponsorship implications of research on UK perceptions in these areas. Ben's insights have been featured in SportBusiness and Global Advertising News, among other publications.