Global Head Of Publicis Sport & Entertainment
Ben Cronin is the Global Head of Publicis Sport & Entertainment. He specializes in sports business and athlete activism, exploring the sponsorship implications of research on UK perceptions in these areas. Ben's insights have been featured in SportBusiness and Global Advertising News, among other publications.
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Ben Cronin's coverage primarily focuses on sports and related sponsorships, with a significant emphasis on announcements from the private sector and press releases. If you are looking to reach out to Ben, consider providing exclusive insights or analysis related to sports sponsorships, particularly those involving major brands and high-profile events such as football, Formula 1, cycling, and athletics.
Given his extensive coverage of sponsorship deals in various sports categories like football and Formula 1, it would be beneficial for pitches to offer unique angles or expert commentary that can add depth to these partnership stories. Additionally, given his focus on private sector announcements and press releases within the industry of sports sponsorship across multiple sporting disciplines including but not limited to football & F1 - this aspect should be considered when reaching out.
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Visa will use a new sponsorship agreement covering basketball’s EuroLeague and EuropCup to target consumers in Southern Europe and the Mediterranean region.
Team Marketing is looking to sell its final piece of Uefa Champions League sponsorship inventory for the 2024-27 cycle after inviting brands to bid for the last slot in the new second-tier category.
The English Rugby Football Union is close to replacing its Umbro kit supply agreement, with Castore thought the most likely candidate to take on the rights.
The Premier League is close to announcing Microsoft as a new sponsor, with the brand set to replace Oracle in its commercial portfolio, SportBusiness understands.
Jameson has agreed a sponsorship deal with Major League Soccer and six of its teams in the belief that there will be an upsurge of interest in football in the US when the country co-hosts the 2026…
Levy, the Compass Group-owned hospitality provider, has acquired a stake in Elevate as the sports consultancy firm bids to grow its client footprint and open new offices in New York…
Lidl has been announced as a global sponsor of Women’s Euro 2025, after reaping the benefits of an association with the men’s equivalent, Euro 2024.
Philadelphia has announced an extension to its sponsorship agreement with Italy’s Serie A that will see it continue to sponsor the league’s Coach of the Month Award until at least the end of the 2025-26 season.
The WACA stadium in Perth, Australia has agreed a short-term naming deal with Bunnings Warehouse that will see the famous eastern and western grass banks at the venue renamed the ‘Bunnings Grass Banks’ until 2026.
By: Ben Cronin, Matthew Williams, Matthew Glendinning, Faaez Samadi, Mark Thompson
The Sportbusiness Sponsorship editorial team pick out the standout sponsorship agreements from the past 12 months.
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