By: Ben Cronin, Ryan Pierse
Andrew Katz, CMO of Athletic Brewing Company, says he wants to use a deal with Arsenal FC to place the non-alcoholic beer at the heart of the rituals of football and overcome scepticism about non-alcoholic beverages.
Global Head Of Publicis Sport & Entertainment
Ben Cronin is the Global Head of Publicis Sport & Entertainment. He specializes in sports business and athlete activism, exploring the sponsorship implications of research on UK perceptions in these areas. Ben's insights have been featured in SportBusiness and Global Advertising News, among other publications.
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Ben Cronin's coverage primarily focuses on sports and related sponsorships, with a significant emphasis on announcements from the private sector and press releases. If you are looking to reach out to Ben, consider providing exclusive insights or analysis related to sports sponsorships, particularly those involving major brands and high-profile events such as football, Formula 1, cycling, and athletics.
Given his extensive coverage of sponsorship deals in various sports categories like football and Formula 1, it would be beneficial for pitches to offer unique angles or expert commentary that can add depth to these partnership stories. Additionally, given his focus on private sector announcements and press releases within the industry of sports sponsorship across multiple sporting disciplines including but not limited to football & F1 - this aspect should be considered when reaching out.
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