Bobby McGill is the Founder and Publisher at Branding in Asia Magazine. He covers a diverse range of topics including marketing and advertising, business and economics, and the intersection of arts and entertainment, with a particular focus on business leaders and innovative technologies like AI and data. Bobby's insights and expertise have been featured in Branding in Asia Magazine.
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Bobby McGill's articles predominantly feature press releases and expert commentary, focusing on the marketing and advertising industry with an emphasis on Asia Pacific. He may be interested in pitches that provide unique insights into the latest trends or developments within creative agencies, marketing strategies, and industry-specific events in the Asia Pacific region.
Given his interest in private sector announcements, event coverage, and themes related to content & publishing alongside business & industry, consider pitching stories that highlight innovative marketing campaigns or successful branding initiatives from companies operating in the Asia Pacific region.
When reaching out to Bobby for potential coverage or input, ensure your pitch includes relevant data-backed insights about emerging trends or notable achievements within the marketing and advertising space across Asia Pacific.
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By: Bobby Mcgill
Luke Yeung, Partner at Bangkok-based architecture and design studio Architectkidd, works alongside Udomsak Komonvilas and Jariyawadee Lekawatana to bring a thoughtful balance of tradition and contemporary innovation to their projects.
By: Bobby Mcgill
'Banking is our Craft' was first announced in January 2024 and ‘Crafted for you’ marks the brand campaign’s inaugural films. The beautifully crafted spots directed by award-winning Cinematographer Edu Grau (Radical Media) and shot on location in Tokyo and Vancouver, premiered in the US on Bloomberg and CNBC on 9th December. TeamUBS, a dedicated agency within Publicis Groupe Switzerland, conceived the campaign.
By: Bobby Mcgill
As part of our Thai Design in Focus series, we caught up with Setthakarn Yangderm and Parpis Leelaniramol, Founders and Design Directors at TOUCH Architect, a Bangkok-based design studio established in 2014.
By: Bobby Mcgill
As part of our Thai Design in Focus series, we speak with Kachama K. Perez about her journey, the timeless art of weaving, and how she brings the essence of nature and tradition into her work.
By: Bobby McGill
A conversation with Doonyapol Srichan on blending Thai heritage and global influences to create meaningful designs that resonate across cultures and lifestyles.
By: Bobby McGill
FCB concluded the year by maintaining its leading positions in The One Club for Creativity's Global Creative Rankings.
By: Bobby Mcgill
Chinese businesses have shifted from traffic-driven conversions to building enduring brands with strong product quality and value, says Jerry Zhu.
By: Bobby McGill
Beyond the exhibition, the campaign includes a documentary film directed by acclaimed Thai filmmaker Puangsoi Aksornsawan.
By: Bobby Mcgill
Ogilvy Singapore achieved a historic win at the 2025 Singapore Creative Circle Awards (Gong Awards), hosted by the Association of Advertising & Marketing Singapore (AAMS), bringing home AGENCY OF THE YEAR, DESIGN AGENCY OF THE YEAR, BEST OF SHOW, 8 DIFFERENT BEST OF CATEGORY AWARDS, and seeing our client, Vaseline, take home the ADVERTISER OF THE YEAR.
By: Bobby McGill
2025 marks a pivotal year as brands adapt to evolving consumer values, embracing immersive technologies and prioritizing human connection and creativity to navigate a shifting economic landscape and drive growth.
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