Brandon Doerrer

Creator marketing companies are launching AI agents capable of forging and maintaining relationships with creators on a brand's behalf—both to the industry's awe and alarm.

U.S. Bank's marketing department began embracing artificial intelligence last year when it hired specialist shop Supernatural AI to help create its “Power of Us” campaign, which first launched in May 2024.

Ad Age is interviewing in-house media execs for their thoughts on trends, best practices and gripes they have with the industry.

T-Mobile has consolidated its social media account with Monks following a review.

Venmo has launched a campaign about its commerce capabilities following revenue growth.

PR teams are adapting earned and owned content marketing for answer engine optimization.

Snap CMO Grace Kao talks sponsored snaps, AI and Cannes on the Marketer's Brief.

At Tribeca X, top marketers spotlighted creators as they talked about how to stay culturally relevant in an uncertain market.

The New Zealand Herpes Foundation won the Health Grand Prix for Good at the Cannes Lions International Festival of Creativity on Monday for its destigmatization campaign, “The Best Place in the World to Have Herpes.”

The Nigrum Corpus campaign from Brazilian education groups Instituto Yduqs and IDOMED won the Industry Craft Grand Prix at Cannes Lions 2025.