Welcome back to Ad Age's Emerging Tech roundup. This week, AWS launches an agentic shopping assistant for retailers, OpenAI hires a B2B CMO, Starbucks faces AI roadblocks and more.
Asa Hiken is a technology reporter for Ad Age. He covers a range of topics including AI, virtual platforms, and emerging technologies, with a focus on marketing and advertising, advertising technology, and programmatic advertising. Asa's insights and expertise have also been featured in Automotive News and Harro Community.
















