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Asa Hiken
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Asa Hiken

Technology Reporter

AS SEEN ON
Ad Age

Preston's Summary

Asa Hiken is a technology reporter at Ad Age. He covers a range of topics including AI, virtual platforms, and emerging technologies, with a strong focus on marketing and advertising trends. Asa's insights and expertise have also been featured in Automotive News and Harro Community.

Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston

Geo Focus

United States (National)

Coverage Attributes:

Beta
Informative: 39 %
Events: 13 %
Opinion: 12 %
Promotional: 9 %
Data Driven: 7 %

Themes Covered:

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Most Recent Topics:

  • Advertisements (Ads)
  • Advertising Campaigns (Ad Campaigns)
  • Advertising Technology (AdTech)
  • Programmatic Advertising
  • Marketing Technology (MarTech)
  • Media Relations
  • Earned Media

Pitching Insights

Asa Hiken's coverage primarily revolves around content, publishing, technology, marketing and AI. To effectively engage with Asa for potential coverage or contributions, it would be beneficial to highlight technological advancements in advertising and marketing, especially those related to AI integration. Offer insights into emerging trends that cater to Gen Z audiences as well.

Considering the significant portion of press releases in Asa’s work, providing newsworthy announcements about innovative technologies or groundbreaking strategies within the realms of marketing and tech could capture her attention.

Additionally, since there is no specified geographic focus evident from the provided data on Asa's coverage attributes and article titles, a global perspective on industry developments may be more relevant for pitching ideas or expertise.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

Ad Age

Emerging technology trends brands and agencies need to know about

Emerging technology trends brands and agencies need to know about

By: Ewan Larkin

Welcome back to Ad Age's Emerging Tech roundup. This week, Pinterest rolls out a new AI search experience and AI ad tools, OpenAI teases audience and creative capabilities for advertisers, Walmart expands its retail media reach with a Google partnership and more. Got tips or stories? Reach out to

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