KFC is launching a global overhaul of its menu, restaurant design and branding as the Yum Brands chain seeks to strengthen its position in a competitive chicken category and respond to changing consumer dining preferences.
Brian Bonilla is a Senior Reporter at various esteemed publications including Time Out Group plc and Crain's Chicago Business. He covers a wide range of topics primarily focused on marketing and advertising, with expertise in advertising technology, consumer behavior analytics, and programmatic advertising, among others. Brian's work has been featured in notable outlets such as Automotive News, Brooklyn Magazine, and Ad Age.














